This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Understanding the Value of Influence
We recently had a company who wanted us to help promote their platform to investors, key people in the industry, and clients. The company didn’t have the funds to acquire our services so we requested some exclusivity and a percentage of the revenue or profit that may come from the growth or sale of the company. It’s not going to…
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Content Marketing
Are Entrepreneurs Born?
Jack Dorsey, founder of Twitter, discusses entrepreneurship. I enjoyed his candid responses – he truly enjoys finding and solving problems, but learned the rest of the necessary traits of an entrepreneur through the growth of his businesses. I have a bit of a different take on entrepreneurship. I honestly think that everyone is born with entrepreneurial talent, but many of…
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Content Marketing
Integrate WordPress and Blog Talk Radio
We’ve had our radio show going for a couple months and continue to build a great following thanks to Blog Talk Radio. Most recently, friends Erik Deckers and Kyle Lacy were on to discuss their latest book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. We’ve been very satisfied with Blog Talk Radio. It’s a great…
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Marketing & Sales Videos
Infographics and Video: Online Search Behavior Survey
iAcquire conducted a three-part study on how people behave online – producing infographics for search behavior, mobile behavior and social media behavior. The full results can be observed in this infographic video: iAcquire partnered with SurveyMonkey Audience for a study that gives us actionable insight into search patterns. With mobile devices becoming a mainstay in people’s lives, iAcquire wanted to…
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Analytics & Testing
Argyle Social: Conversion Tracking and Social Media
For quite a while, friend and colleague Jason Falls has been partnering and touting the abilities of Argyle Social. Jay Baer is a fan as well. We have been using a variety of tools and even whitelabeled one for our social media agency work. It was an okay platform but pricing was nuts. Jason introduced the great folks at Argyle…
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Content Marketing
Should You Optimize Content for Wide Screens?
I’d love a user experience expert to chime in on this post. I’ve been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I’m not really that impressed. I don’t believe that, if you have more resolution that you need to use that resolution. Here’s a breakdown of the top resolutions…
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Content Marketing
New Website, Take II
I had a great conversation this morning with Jeb from smallbox. (That’s right, I madonna’ed him. If you don’t know who Jeb is, where have you been?) Nevermind the fact that I accidentally ordered a double-shot, and I can’t hold my hands still right now, I’m pretty sure that what he said to me would have seemed just as profound…
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Content Marketing
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Marketing & Sales Videos
Video: Social Media Revolution 3
For some reason, I never get tired of watching these amazing videos from Socialnomics. This latest version of the Socialnomics video was published in June, 2011. Socialnomics was founded by Erik Qualman with the intent of providing Social & Mobile Statistics, Studies & Surprises. Be sure to check out Erik’s blog. I hope to get him on the Marketing Technology…
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Content Marketing
5 Steps to Increase Traffic and Convert Leads into Customers
The folks at The Whole Brain Group have released an infographic, What is Inbound Marketing? The best infographics are the ones that take a complex idea and simplify it. This infographic aims to do just that on the topic of inbound marketing. My only criticism of this infographic is that there’s a huge step missing between the writing of the…