This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Impact of Mobile and Tablet Gifting
While we're seeing a huge increase in the use of mobile devices for researching purchases and measuring subsequent increases in shopping purchases via mobile and tablet device, many of those purchases aren't for the owner of the device. Mobile gifting is a growing category - taken advantage of by everyone from Amazon and...
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Testing Livefyre Sidenote for Commenting
We've moved between commenting systems a few times on Martech Zone. Luckily, all the key platforms will synchronize comments (we don't use them if they don't). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off...
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The Awesome Authors Beta is Live
Part of our rebranding was coming up with a unique feature specifically for Martech Zone. Although I call this site my blog , I truly want the blog to be a collection of views from other professionals in the industry. At times, I disagree with what's written here... but I support the fact that...
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57% of People Are Not Recommending You Because…
57% of people are not recommending your company because you have a poorly optimized mobile website . That hurts... and we know Martech Zone is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile them e is a pain to view our site on. As we continue...
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MVP App Development Company: Turning Ideas into Market-Ready Digital Products
Speed, flexibility, and user-centric design define whether a startup succeeds or fails. Businesses can no longer afford to spend years and massive budgets building full-scale applications without validating their ideas. This is where the concept of a Minimum Viable Product (MVP) becomes critical—and where choosing the right mvp app development company can make all the difference. An...
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How to Get Fans Creating and Sharing Content for You
We just shared how LinkedIn was utilizing storytelling and user stories to increase it's brand marketing efforts and up pops this infographic from Neil Patel - How to Get Fans Creating and Sharing Content for You . The infographic walks through both the benefits and the evidence of user-generated content (UGC) strategies. ...
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Tapstitch: The Smarter Way to Dropship Premium, Custom Apparel Online at Scale
Selling apparel online has never been easier to start, but never harder to scale. Customers expect premium fabrics, modern fits, and fast delivery, while rising ad costs, thin margins, and unpredictable demand squeeze creators and brands. Traditional manufacturing requires large upfront investments, long production timelines, and inventory bets that can quickly become liabilities. Generic print-on-demand...
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Visits up 25% Since Redesign
We still don't have Martech Zone exactly the way we'd like it, but the new design has been a huge success. Traffic to the site has increased over 25% with pageviews up over 30% . That doesn't include the additional traffic that we're experiencing from our new weekly newsletter (subscribe above). 1.webp" alt=...
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Picsart: The AI Design Platform Redefining Modern Visual Creation
Creative teams, small businesses, educators, and independent makers all face the same challenge: producing compelling visuals at a pace that matches their goals. With constant pressure to create for multiple platforms, formats, and audiences, the work can feel endless—and traditional tools can slow you down rather than help you keep up. Picsart Picsart is designed...
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Martech Updated for Mobile and Tablet Browsers
If you've tried to read the blog in the past on a mobile or tablet browser, you were probably pretty frustrated. You'll be happy to know that we finally revamped the versions and optimized the experience using WPTouch Pro (affiliate link). WPTouch Pro is quite a robust solution for WordPress where you can have full...