This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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There’s No Better Compliment Than This For An Author of a Dummies Guide!
We've had many folks send us photos of Corporate Blogging for Dummies , but I'm not sure we'll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their relationships with those with disabilities. We met when I led a regional workshop...
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Martech Updated for Mobile and Tablet Browsers
If you've tried to read the blog in the past on a mobile or tablet browser, you were probably pretty frustrated. You'll be happy to know that we finally revamped the versions and optimized the experience using WPTouch Pro (affiliate link). WPTouch Pro is quite a robust solution for WordPress where you can have full...
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Like Us! A Survey of Users on Brand Engagement
Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand's Facebook interactions and how brands are actually using...
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Let’s Hope Your Brand Doesn’t Sound Like This on X
Before you read any further, take a moment to watch the short video below. It is comedy, but it is also an uncomfortably accurate mirror for how many brands show up online. https://www.youtube.com/watch?v=tTN9We8unmU I remember the first time I saw this sketch from Dropout, created during the CollegeHumor era. I laughed immediately, and then I...
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Picsart: The AI Design Platform Redefining Modern Visual Creation
Creative teams, small businesses, educators, and independent makers all face the same challenge: producing compelling visuals at a pace that matches their goals. With constant pressure to create for multiple platforms, formats, and audiences, the work can feel endless—and traditional tools can slow you down rather than help you keep up. Picsart Picsart is designed...
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53% Shifting Budget from Print to Search and Social
This morning, I'm reading eConsultancy's State of Search Marketing Report for 2011 . The State of Search Marketing Report 2011, produced by Econsultancy in association with SEMPO , looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation...
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Best Companies for SaaS Platform Modernization
The Software-as-a-Service (SaaS) model depends on a platform’s ability to evolve over time. As products mature, architectural decisions made during early growth stages often become structural constraints, limiting scalability, reliability, and the introduction of new business capabilities. SaaS platform modernization addresses this challenge by evolving existing systems rather than replacing them outright. In enterprise environments...
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Hearsay Content Exchange: Curation and Syndication
On a daily basis, our team is reviewing hundreds of sources of marketing data and sharing that data through our marketing and client channels. We utilize alerts, social monitoring and readers to find and review content - and then push that content to our audiences and customers using tools like Hootsuite and...
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It’s Not The Effort That Amazes People
As with much technology, developing artificial intelligence ( AI ) is far more advanced and intricate than end-users realize. It's not just utilizing a ton of computing power to target historical data to make predictions. It's testing and iterating through multiple models. The ability to identify outlying data and either ignore it or focus...
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Duet: Use Your iPad As An Additional Monitor
Every once in a while, you discover some amazing application that you wonder how you ever did without. I've been working onsite a ton with clients and in coworking facilities around the country, but I found it difficult to be productive with just one screen. I was spoiled by having multiple screens at my...