This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Beginner’s Guides to SQL Injection and Cross-Site Scripting
I’m not in a position where I have to worry too much about security, but I often hear of vulnerabilities that we’re protecting ourselves from. I simply ask some intelligent system architect and he says, “Yea, we’re covered.”, and then the security audit comes back clean. However, there are two security ‘hacks’ or vulnerabilities that you can read about a…
-
Analytics & Testing
What Your Customers Really Think About Privacy
The media loves to drone on and on about how companies are using and abusing big data. Do consumers really care? As a marketer, my only expectation is that the data be utilized to improve the experience I receive from the brand. Sometimes that’s a bit too optimistic, but when I answer a ton of questions and then the experience…
-
Content Marketing
Getting Your Blog to the A-List
Now that I have you here don’t be mad and leave. Listen to what I tell you. There’s a flame going across the blogosphere right now on Nicholas Carr’s Blog posting, The Great Unread. Shel Israel is in on the argument, as are a ton of other bloggers. You should read Mr. Carr’s full post before reading what I say.…
-
Content Marketing
MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your entire brand presence can quickly fall apart at the local level. MarketSnare MarketSnare was built to solve this exact challenge.…
-
E-commerce and Retail
5 Online Shoppers Ruling the Holiday
The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase.…
-
The New Ultimate Secret How To Top 10 Guide
Titles are one of the most underestimated pieces of content on your blog or website. Every class that you ever took on writing told you that a great title summarizes the story. On the web, it’s not the same deal. I could have written this title as “Writing Post Titles”… no one would have clicked on it. One thing you’ll…
-
Marketing Infographics
Does Facebook Work for Small Business?
A recent survey of small business owners was conducted to discover how businesses are using Facebook pages. The results show that, while only half of respondents use the social network, a significant number of users report increased revenue as a result. Small businesses are using Facebook to share basic information, share content, have conversations with customers, provide support and hold…
-
Analytics & Testing
Bislr: Intelligent Marketing OS
Bislr is launched their new application, Autopilot, that combines a SaaS drag and drop marketing automation system with most of the features of a robust marketing automation platform. It’s an affordable system that appears to outweigh some of the heavyweights in the industry with a much cleaner interface and far more robust integrations and features. Included are marketing automation, CRM…
-
Social Media & Influencer Marketing
Zendesk: How To Integrate Your Helpdesk with X (Formerly Twitter)
Social media platforms like X (formerly Twitter) have become integral to customer interaction with brands. They provide a public forum for customers to express their opinions, ask questions, and seek support. This presents both a challenge and an opportunity for businesses. The challenge lies in managing the sheer volume and velocity of customer interactions on social media. The opportunity, however,…
-
Social Media & Influencer Marketing
Businesses are Risking Authority by Buying It
Recently, I was in a discussion in a social media leadership group on Facebook and I was astonished when one of the members defended buying followers. A couple of years ago I wrote a post that Numbers Matter. In that post, I didn’t object to buying followers, likes, clicks, etc… in fact, I felt it was an investment that was…