This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Thinking Visually: The Art of Making Ideas Seen and Understood
Marketers, strategists, and leaders often get trapped in the tyranny of text. We fill decks with bullet points, stack reports with data, and drown insights in language that doesn’t move people. Yet the most powerful ideas are rarely born in words—they’re seen. Visual thinking is the skill of turning complexity into clarity. It’s the discipline of sketching, mapping, and diagramming…
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Amazon Associates: Does anyone make any money?
I have to be honest… I love having my bookshelf on my blog and I love discussing books I’m reading with other bloggers. I don’t think I’ve ever made a dime on Amazon Associates, though. It makes me wonder if my associate account is broke or people simply just don’t buy books off of web sites. My second honest point:…
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Does Facebook Work for Small Business?
A recent survey of small business owners was conducted to discover how businesses are using Facebook pages. The results show that, while only half of respondents use the social network, a significant number of users report increased revenue as a result. Small businesses are using Facebook to share basic information, share content, have conversations with customers, provide support and hold…
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Return on Investment for SEO
This infographic from DIYSEO on search engine optimization return on investment may raise more questions than it actually answers. I’m always suspicious when I see a blanket statement that one channel is better than all the rest… as if you should abandon every other medium? Here are some observations: Was this simply measured off of a single campaign? In other…
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How to Get Fans Creating and Sharing Content for You
We just shared how LinkedIn was utilizing storytelling and user stories to increase it’s brand marketing efforts and up pops this infographic from Neil Patel – How to Get Fans Creating and Sharing Content for You. The infographic walks through both the benefits and the evidence of user-generated content (UGC) strategies. Not only would user-generated content save you money, but…
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What Annoys People About Emails
The folks at ccLoop have put together this infographic on what annoys people about email. 95% of U.S. online consumers use email for communication and business. It’s a great tool to interact and reach new, existing, and future clients. However, email is not without its annoyances. Despite these issues, email has never been replaced and will continue to grow in…
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Technology Marketing: The Apple Formula
Technology marketing, as opposed to marketing technology, is the way that products and services in technology are positioned to potential customers. Since our world and lives are moving online… the manner in which technologies are fantastic, leading examples of how to brand and market overall. It’s difficult not to think about technology marketing without speaking to Apple. They are fantastic…
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Did You Know That “On Hold Marketing” Existed?
I’ll be honest. When Steve Hashman, Director, Marketing & Products at Exponential Solutions at The CUBE, wrote me with an infographic pitch about On Hold Marketing, I think I chuckled out loud and mumbled to myself, Are you kidding me?. But, like any good marketer, Steve did his homework and put together an infographic that makes the opportunity very, very…
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The Importance of Fresh Content for SEO
I’ve told people for a long time that the old adage for marketing applies to content, too. Recency, frequency and value of the content are key. This is why blogging is so key to a content marketing strategy… it allows you to write often. The chart below is from one of our clients. We optimized their site and, combined with…
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5 Steps to Increase Traffic and Convert Leads into Customers
The folks at The Whole Brain Group have released an infographic, What is Inbound Marketing? The best infographics are the ones that take a complex idea and simplify it. This infographic aims to do just that on the topic of inbound marketing. My only criticism of this infographic is that there’s a huge step missing between the writing of the…
