This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Problem with Web 3.0 Persists
Categorizing, filtering, tagging, collecting, querying, indexing, structuring, formatting, highlighting, networking, following, aggregating, liking, tweeting, searching, sharing, bookmarking, digging, stumbling, sorting, integrating, tracking, attributing… it’s downright painful. The Evolutions of The Web Web 0: In 1989 Tim Berners-Lee of CERN proposes an open Internet. The first website appears in 1991 with the World Wide Web Project. Web 1.0: By 1999 there…
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Location-Based Marketing: Geo-Fencing and Beacons
While I was up at the IRCE in Chicago, I spoke with a company that described to me their platform that bridged online and offline customer interaction. Here’s an example: You walk into your favorite retail outlet. As soon as you walk through the door, the sales manager greets you by name, discusses the product you were researching earlier in…
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Referrer SPAM List: How to Exclude Referral Spam from Google Analytics 4
Have you ever checked your Google Analytics (GA4) reports only to find some strange referrers in the reports? You go to their site, and there’s no mention of you, but there are a ton of other offers there. Guess what? Those people never actually referred traffic to your site. Ever. If you didn’t realize how Google Analytics works, a pixel is added…
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App: Convert Hex, RGB, and RGBA Colors
This is a simple tool to convert a hexadecimal color to an RGB or RGBA value or vice versa. If you’re converting hex to RGB, Enter the hex value as #000 or #000000. If you’re converting RGB to hex, enter the RGB value as rgb(0,0,0) or rgba(0,0,0,0.1). I also return the common name for the color. Hex to RGB and…
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Logo Design Resources: Advice, Downloads, Infographics, And Best Practices
What’s the value of a logo? Ask a company like Nike and you might say millions of dollars – but the truth is that, in 1971, Nike paid $35 for their logo. These days, the going rate for professional logo design can be anywhere between $150 and $50,000. We recently worked with a client that spent $16,000 on a logo…
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What is Exit Intent? How Is It Used To Improve Conversion Rates?
As a business, you’ve invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site… they produce beautiful product pages, landing pages, content, etc. Your visitor arrived because they thought you had the answers, the products, or the services that…
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Where To Host, Syndicate, Share, Optimize, And Promote Your Podcast
An estimated 135 million consumers listened to a podcast last month in the United States, an increase from 120 million monthly podcast listeners last year. In fact, 47% of the US population ages 12 and up are monthly podcast listeners, with growth continuing. Table of ContentsPodcast GrowthPodcasting Workshop and PresentationWhere to Host Your PodcastWhere to Syndicate Your PodcastiTunesGooglePandoraSpotifyAmazon MusicAcastBlubrryCastboxiHeartOvercastPocket CastsPodchaserPodknifeRadioPublicSimplecastSimplecastShare Audiograms on…
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How to Use Font Awesome in Illustrator and other Applications
My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). We wanted to provide a clean list using the icons for each service to save space when displaying his social channels on his business card. Rather than purchasing each logo or a collection from a stock photo site, we used…
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How To Craft Compelling Text Messages (SMS) That Drive Results
When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high engagement and response rates of SMS messages compared to email, the preference for text message communication, and the significant market…
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YaySMTP: Send Email Via SMTP In WordPress With Microsoft 365, Live, Outlook, or Hotmail
If you’re running WordPress as your content management system, the system is typically configured to push email messages (like system messages, password reminders, etc.) through your host. However, this isn’t an advisable solution for a couple of reasons: Some hosts actually block the ability to send outbound emails from the server so that they’re not a target for hackers to…
