This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Infographics
Marketers Guide to Facebook Exchange Ads
Facebook offers targeting of advertisements in both the news stream and the sidebar with Facebook Exchange. Click-through rates on the news feed have skyrocketed and far outperform sidebar advertising. MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, has published this Facebook Retargeting infographic. The infographic opens with a look at how FBX works…
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Content Marketing
And Now for the Dark Side of B2B Content Marketing
As a company applies the resources necessary for an effective content strategy, it’s sometimes a tough expense to swallow since it requires gaining momentum and authority in their industry. They truly don’t have any choice outside of purchasing expensive leads through advertising and paid search programs. And the wait isn’t the only challenge – this infographic from Scripted points out…
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Analytics & Testing
Track Your YouTube Videos
Many people don’t realize it, but YouTube has some basic analytics for you to track your videos. If you’d like to be able to see who is embedding them and how many plays they’ve gotten, it’s fairly simple utilizing YouTube’s Insight tool. First, login to your YouTube Account and select one of your videos. You’ll notice an Insight button on…
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Content Marketing
The Most Important Feature of Your Corporate Blog
Tonight I had a great time at Confluence, an Indianapolis networking event, where we reunited a team to speak on the Do’s and Don’ts of Corporate Blogging. I was joined by fellow industry professionals Rhoda Israelov, Rodger Johnson, Kyle Lacy and Kevin Hood. There were minor differences in agreement over command and control of a corporate blog, but I believe…
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Marketing & Sales Videos
Acrylic Times Elegantly Combines Newspapers and RSS
My friend Bill turned me onto MacHeist a while back. MacHeist is a great deal – they put together a bundle of applications for the Mac that you can purchase at a steep discount. If enough people purchase and enough money is raised for charity, they provide every purchaser licenses for every application in the entire package. It’s an ingenious…
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What to buy the Geek who has everything?
I sent out a card to all my ‘ladies’ at work today for Valentines day (I hope their husbands and boyfriends didn’t mind):
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The Gap in Marketing Technology?
Many, many years ago I was an analyst at a Newspaper. Each week I compiled data from across our production and distribution systems and worked to find where there was time or money to be saved. It was a challenging job but I had good leadership and for the decade I worked there, we reduced our operating budget each year.…
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Mobile Marketing, Messaging, and Apps
Ouch Verizon
I don’t have any sympathy for Verizon. Earlier this year I started an account with Verizon and my company reimbursed me for purchase of a model 6700 PDA phone. Part of the reason I purchased this phone was to connect my laptop and phone via USB for Internet access while I was on the road. I asked if the phone…
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Content Marketing
I’m an SOB (And Proud of It)!
Woohoo! I’m an SOB. Successful and Outstanding Blog(ger). SOB is a great program started by Liz Strauss at Successful Blog. It doesn’t matter if you’re an experienced blogger or brand new… Successful Blog is a fantastic resource. And who can argue with her Blog’s taste in SOBs? Not me! Thanks, Successful Blog!
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The New Economy: Give It Away
Google Blogoscoped reports on a Reuters article that the new Google Book Search, where they are scanning books out of copyright and putting them online, is actually assisting in increased book sales. Google Book Search has helped us turn searchers into consumers, said Colleen Scollans, the director of online sales for Oxford University Press I’m not sure how to word…