This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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AMPScript: What Is AMPScript? Resources and Examples
My firm is building out dynamic emails that are driven by preference pages built in Cloud Pages using AMPScript for multiple Marketing Cloud clients, most of whom are integrated with Salesforce as their CRM. When we begin working with Marketing Cloud clients, we’re often stunned that they’re not taking advantage of this powerful customization tool to create targeted and personalized…
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Digital Content Production: What’s Your End Product?
How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some goals I continue to hear: We want to produce at least one blog post per day. We want to increase annual organic search volume by 15%. We want to increase monthly leads by 20%. We want…
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How to Effectively Track Your Conversions and Sales in Email Marketing
Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way. The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food…
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Luminar Neo: Innovative Image Editing Using Artificial Intelligence (AI)
We recently shared an article with 6 examples of how artificial intelligence enhances sales and marketing technology and one of the ways was photo editing. Many of the photographers that we utilize to do professional portraits, product photos, and other photos for our clients are experts at Photoshop and do an absolutely brilliant job. However, if your full-time job isn’t…
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Mobile vs Desktop (vs Tablet) Activities: Consumer and Business Statistics in 2023
The use of smartphones and desktops varies significantly between consumers and businesses. This article, backed by recent statistics and sources, delves into how these devices are utilized. Here are some overall key differentiators: Media Consumption: While both smartphones and desktops are used for media consumption, smartphones lead in personal media consumption, whereas desktops are preferred for business-related media consumption. E-commerce:…
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New Domain Regular Expression (Regex) Redirects In WordPress
For the last few weeks, we’ve been helping a client with a complex WordPress migration. The client had two products, both of which have become popular, so they had to split out the businesses, the branding, and the content into separate domains. It’s quite the undertaking! Their existing domain is staying put, but the new domain will have all content…
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Mailerfind: Extract Email Addresses From Instagram Influencer Followers And Execute Cold Outreach Campaigns To Them
Instagram has emerged as a powerhouse in influencer marketing, offering brands a treasure trove of opportunities to connect with their target audience authentically and engagingly. Here’s why Instagram stands out as a fantastic resource for influencer marketing: Visual Storytelling at Its Best: Instagram is a visual platform that thrives on eye-catching content. This makes it a perfect canvas for influencers…
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RingCentral Events: Elevate Your Virtual, Onsite, and Hybrid Event Experiences with AI-Powered Features
Creating engaging and memorable events is more challenging than ever. Event organizers must attract and engage their audience while delivering experiences that feel seamless and on-brand. But with the right tools, it’s possible to design events that captivate attendees and deliver strong results for your business. RingCentral Events RingCentral Events, formerly known as Hopin, is a robust event management platform…
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25 Mobile Marketing Strategies Used By Businesses To Grow Visibility, Engage Visitors, Capture Leads, and Grow Conversions
Many of us operate our businesses and manage our sales and marketing from a desktop at work. However, this can put us at a disadvantage when the majority of prospects and customers we’re speaking to are on a mobile device. In recent years, there has been a shift in consumer response to overreaching marketers since mobile is such an intiment…
