This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Marketing Books
ProBlogger: Four Blogging Mistakes I Should Have Avoided
There’s no shortage of blogging books hitting the shelves lately, but few are as grounded and actionable as ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett. As someone who’s been blogging for a few years now—sporadically and more as a passion project than a structured endeavor—this book hit me at just the…
-
Social Media & Influencer Marketing
All Products Are Conversations
Hugh MacLeod, the cartoonist and writer, has a way of distilling big truths into deceptively simple visuals. One of his most enduring pieces features a small, purple sphere surrounded by a cloud of black dots, accompanied by the caption: All products are conversations. It’s a powerful visual metaphor that continues to resonate deeply within the marketing world. At first glance,…
-
Marketing Books
There’s No Better Compliment Than This For An Author of a Dummies Guide!
We’ve had many folks send us photos of Corporate Blogging for Dummies, but I’m not sure we’ll get a better one than this! Valerie Strohl is a consultant and national public speaker who works with companies to improve their relationships with those with disabilities. We met when I led a regional workshop for the National Speaker’s Association. Valerie has gone…
-
Email Marketing & Automation
10 Holiday Deliverability Tips
From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to customers this time of year.…
-
E-commerce and Retail
Window Wars… Location, Location, Location
Location plays a crucial role in the success of retail businesses. Factors like foot traffic, visibility, accessibility, and demographics can greatly influence a store’s performance. Here are some key points and statistics on the impact of location and the role of windows and showcasing in retail: Foot traffic: Stores in high-traffic areas, such as busy streets, shopping centers, or tourist…
-
Content Marketing
12 Paths to Creative Content Generation
We had an amazing webinar yesterday with PR Newswire and SurveyMonkey, over 1,600 people registered!!! The webinar was a joint webinar with John O’Connell, a PR and Communications consultant from HNTB. I’ve modified my presentation into a format friendly for distribution here: The 12 Paths to Creative Content Generation: Understand the intent of your visitors. Stop selling and provide value…
-
Social Media & Influencer Marketing
The Most Common Misconception Marketing And PR Grads Have About Social Media
Over the last decade, I’ve hired interns and marketing graduates for my business. As a full-service marketing consultancy, we work on multichannel marketing for our clients, so I can place graduates where they best fit rather than just throwing them into some mundane marketing work. As an interview gets rolling, I ask, “So, what would you like to do?” I repeatedly…
-
Content Marketing
Why Your Business Should Make Use of Video in Marketing
We’ve ramped up our video efforts here on Martech and it’s been great… engaging deeper on YouTube and social media with 1 to 2-minute Marketing Clips. Unfortunately, there are still many myths out there with regard to the costs and effort required to produce your own videos for marketing efforts. Best of all, you need not work through all of…
-
Sales and Marketing Training
Four Critical Changes That Will Transform Your Agency’s Health
s your agency struggling to maintain growth, profitability, and a happy, creative workforce? I have been in that position a few times. As a corporate marketer, I was quite naive when I started my agency. We were going to over-deliver with clients, I was going to pay my employees well, and the business was going to grow at a moderate…
-
Content Marketing
Appearance Isn’t Everything: A Checklist To Make Sure Your Website Is Functional, Not Just Beautiful
Many years ago, I was speaking at an event with Aaron Kahlow, a social media marketing expert. In his presentation, Aaron spoke about the investment in and return of a website. Specifically, he discussed the analogy of companies designing and furnishing their corporate lobby. Corporate lobbies often have someone there to greet people, they have beautiful furniture and even artwork and refreshments…
