This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
Audience vs Community: Do You Know the Difference?
We had a fantastic conversation with Allison Aldridge-Saur of Chickasaw Nation, and I would encourage you to listen to it. Allison has been working on a fascinating project as part of the Digital Vision grant, writing a series on Native American Lessons for Community Building. Audience Vs. Community Allison discussed Audiences versus Communities, and it struck me as one of…
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Customer Data Platforms
What Is Passive Data Collection?
Although clients and suppliers cite passive data collection as a growing source of consumer insights, roughly two-thirds say they will not use passive data two years from now. The finding comes from research conducted by GfK and IIR among over 700 market research clients and suppliers. What is Passive Data Collection? Passive data collection is the gathering of consumer data through their…
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Social Media & Influencer Marketing
Personal Branding: How to Write The Perfect About Me Page
Your About Me page is a powerful tool for engaging your audience, sharing your story, and building trust. Whether establishing a personal brand or promoting your business, this page can connect you to your audience, showcase your personality, and position you as an expert. You’ll need a mix of authenticity, strategy, and also a little humble bragging to make the most…
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Analytics & Testing
Setting Up Google Tag Manager and Google Analytics 4 for Your Website: A Beginner’s Guide
Tag managers streamline the deployment and management of tracking codes, or tags, on websites and apps without requiring direct code changes. This simplifies the process for marketers and analysts, reducing reliance on developers while ensuring faster implementation of analytics, advertising pixels, and other tracking scripts. With a tag management system (TMS) like Google Tag Manager, teams can efficiently manage multiple…
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Social Media & Influencer Marketing
What is Social Media Monitoring?
Digital has transformed how businesses interact with their customers and understand their market. Social media monitoring, a critical component of this transformation, has evolved from an open-access data pool to a more regulated and insightful tool, significantly impacting marketing and brand management strategies. What is Social Media Monitoring? Social media monitoring, also called social listening, involves tracking and analyzing conversations,…
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Advertising Technology
The History of Digital Advertising
Digital advertising has undergone a remarkable transformation since its inception, mirroring the rapid evolution of the internet and digital technology. This journey, beginning in 1969 with the public introduction to the internet, marks a series of innovative milestones that have reshaped how brands interact with their audiences. From the first banner ads to the sophisticated targeted campaigns of today, digital…
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Mobile Marketing, Messaging, and Apps
Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms
With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn’t be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not competing with another app from your competitor in the same niche but with apps from across market segments and niches. If you…
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Marketing Tools
Surfshark: What’s a VPN? Why You Need One For Business and Personal Use
Using a Virtual Private Network (VPN) is crucial for anyone who values privacy and security, whether browsing from home, a coffee shop or traveling abroad. What is a VPN? A VPN is a tool that encrypts your internet traffic and masks your IP address to safeguard your privacy online. By creating a secure, private connection between your device and the…
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E-commerce and Retail
The Best Tools for WooCommerce Email Marketing
WooCommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple to set up and use. Undoubtedly, the best way to turn your WordPress website into a fully functional e-commerce store! However, you need more than a robust eCommerce store to get and retain customers. You need a…
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Email Marketing & Automation
What are the Key Requirements of the CAN-SPAM Act?
United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act (CAN-SPAM). While it’s been over a decade… I still open my inbox daily to an unsolicited email that has both false information and no method to opt out. I’m not sure how effective the regulations have been, even with the threat of…