This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
The Ultimate Event Planning Checklist: A Timeline-Driven Guide for Live, Online, and Recorded Events in 2025
Effective event planning blends strategic foresight with meticulous execution and precise timeline management. Whether organizing a large-scale live conference, hosting an interactive online webinar, or producing a high-quality recorded session for on-demand viewing, this checklist breaks down every phase—from pre-planning to post-event review—into clearly defined steps. Each phase includes a dedicated timeline section and specific guidance for live, online, and…
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Content Marketing
Add a Responsive Image Rotator Widget To Your Site On Any Platform
Many years ago, I was disappointed to find out there wasn’t a simple way to rotate images in WordPress so I developed an Image Rotator Widget Plugin for WordPress. Over the years, though, WordPress advanced its capabilities and a ton of other plugins, page builders, new widget user interface, and third-party tools have surfaced. It wasn’t worthwhile for us to…
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Content Marketing
CometChat: A Text, Group Text, Voice, and Video Chat API and SDKs
Whether you’re building a web application, Android app, or iOS app, enhancing your platform with the ability for your customers to chat with your internal team is an incredible way to improve customer experience and deepen engagement with your organization. CometChat enables developers to build a reliable and full-featured chat experience into any mobile or web app. Features include 1-to-1…
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E-commerce and Retail
PartnerStack: Manage Your Affiliates, Resellers, and Partners
Our world is digital, and more relationships and engagements are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online. It’s truly the new normal since the pandemic and lockdowns. Word-of-mouth (WOM) marketing is critical to every business. In the traditional sense, referrals can be inefficient—passing on a colleague’s phone number or email address…
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Content Marketing
Your Keyword Research Must Answer These Questions
Keyword research remains a cornerstone of successful SEO and content strategies. However, as Google’s algorithms have become more sophisticated, particularly with the introduction of helpful content updates, the approach to keyword research has shifted. Today, it’s not just about finding high-volume search terms; it’s about understanding user intent and providing valuable, question-answering content. Let’s explore the essential questions your keyword…
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Customer Data Platforms
Cleverly: How To Drive More B2B Leads With LinkedIn Sales Navigator
LinkedIn is the top social network for B2B professionals worldwide and, arguably, the best channel for B2B marketers to distribute and promote content. It now has over half a billion members, with over 60 million senior-level influencers. There’s no doubt that your next customer is on LinkedIn—it’s just a matter of how you find them, connect with them, and provide…
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Social Media & Influencer Marketing
Measuring the ROI of Social Media: Insights and Approaches
If you asked me a decade ago whether or not companies should invest in social media marketing, I would have resoundingly stated yes. When social media first skyrocketed in popularity, there weren’t complex algorithms and aggressive advertising programs on the platforms. Social media was an equalizer between competitors with massive budgets and small businesses that served their clients well. Social…
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E-commerce and Retail
Retail and Consumer Buying Trends for 2021
If there was one industry that we saw that dramatically changed this last year it was retail. Businesses without the vision or resources to digitally adopt found themselves in ruins due to lockdowns and the pandemic. According to reports retail store closures topped 11,000 in 2020 with only 3,368 new outlets opening.Talk Business & Politics That hasn’t necessarily changed the…
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Paid and Organic Search Marketing
The SEO Iceberg: Hidden Factors That Are Sinking Your Organic Rankings
When it comes to SEO, most folks focus on the shiny stuff above the waterline: keywords, site speed, backlinks, and content quality. The usual ranking factor suspects. It’s like watching the Titanic steam full-speed ahead, confidently dodging obvious icebergs—but utterly unaware of what’s lurking below the surface. Unfortunately, it’s not the visible chunk that sinks you—it’s what’s underneath. Over the…
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Analytics & Testing
21 Ways To Build and Grow Your Email List
We’ve been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you’ve been operating a publication like this for a decade… especially to a B2B audience, it’s not uncommon that many email addresses are abandoned as employees leave one company for the next. We are aggressive in acquiring email…
