This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Top Social Media Trends for 2023
The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. ...
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Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
I once worked with enterprise consultants from Salesforce and a large client to see how we could improve strategy sessions for their customers. One gap in our industry right now is that companies often have the budget, resources, and sometimes tools but often lack the strategy to kick off an appropriate execution plan. ...
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7 Industries That Have Been Radically Transformed by Technology and the Internet
Over the past century, technological advancements have reshaped the business landscape, often rendering entire industries obsolete while creating new opportunities. With the convergence of cloud computing and the rapid development of artificial intelligence ( AI ), I believe we're in the next industrial revolution. It won't be long before your smartphone isn't simply a...
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What Is SMS Marketing? Terms, Definitions, Statistics… And The Future
Did you know that the first text message ever sent was Merry Christmas ? That's right... twenty years ago, Neil Papworth sent the message to Richard Jarvis at Vodafone. Text messages were initially limited to 160 characters because that was the maximum length of a message that could be transmitted over the network...
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The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024
Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data and ensure the data is actionable for predictive marketing strategies. This approach enables organizations to move...
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YouTube Thumbnail Viewer: Here Are Your YouTube Video’s Images
YouTube uses various URL formats to direct users to its videos and accompanying thumbnail images. We've built a nice little tool where you can locate yours: Your YouTube Video Images: Get YouTube Thumbnails Here's a detailed list of the common types of YouTube video URLs, along with descriptions of how they identify videos within them:...
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What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog's age... I was on blogger previously). I do believe it's worth publishing and helping business professionals better realize what MarTech was, is, and the future of...
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How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix , the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth. This article explores how Netflix utilizes big data and what marketers can learn...
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ShortStack: Valentine’s Day Social Media Contest Ideas for 2026
Valentine's Day is almost upon us, and it's time to roll out those Valentine's promotions! Valentine's day is a great retail marketing holiday to take advantage of. Valentine’s Day returned to its romantic traditions, with total spending on significant others for the holiday expected to reach a...
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What Is An Ad Server? How Does Ad Serving Work?
An ad server is a technology platform that stores, manages, and delivers online advertisements to websites, mobile apps, and other digital platforms. It plays a crucial role in the ad ecosystem by facilitating the process of displaying ads to the right audience at the right time, based on various targeting criteria and campaign settings...