This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Advertising Technology
What Is An Ad Server? How Does Ad Serving Work?
An ad server is a technology platform that stores, manages, and delivers online advertisements to websites, mobile apps, and other digital platforms. It plays a crucial role in the ad ecosystem by facilitating the process of displaying ads to the right audience at the right time, based on various targeting criteria and campaign settings. Ad servers also provide tracking and…
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Customer Data Platforms
How Netflix Increases Customer Engagement Utilizing Big Data
Data has become a precious commodity for businesses across all sectors. Netflix, the streaming giant with over 100 million subscribers, has mastered the art of harnessing big data to enhance user experience, improve content creation, and drive business growth. This article explores how Netflix utilizes big data and what marketers can learn from their approach. What is Big Data? Before…
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Social Media & Influencer Marketing
What Is The Impact of Social Media Marketing?
What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or…
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Sales and Marketing Training
What Is A Statement Of Work (SOW)? How To Write A SOW… Including Sections
A solid relationship between a service provider, implementation consultant, or agency is critical to the success of any implementation, integration, or execution of your marketing strategies. While the vendor has expertise in the products or services they’re providing, the institutional knowledge of the client is just as important. While many companies work from a conversation to a proposal, to a…
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E-commerce and Retail
ShortStack: Valentine’s Day Social Media Contest Ideas for 2025
Valentine’s Day is almost upon us, and it’s time to roll out those Valentine’s promotions! Valentine’s day is a great retail marketing holiday to take advantage of. Valentine’s Day returned to its romantic traditions, with total spending on significant others for the holiday expected to reach a record $14.2 billion, an average of $185.81 per person. NRF You should schedule…
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Content Marketing
Writing Doesn’t Suck, It Just Requires Practice
My best friend’s wife, Wendy Russell, is a television producer and writer. She hosted a successful series on HGTV called She’s Crafty. We’ve been good friends for almost 20 years now and I’ve been in awe of her creative talent and drive over the years. Personally, I don’t think of myself as a creative or a writer. But every day…
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Mobile Marketing, Messaging, and Apps
How to Calculate the Lifetime Value of Your Mobile App User
We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance in growing their online business. Regardless of the size or sophistication, when we ask about a customer’s cost-per-acquisition (CPA) and lifetime value (LTV), we’re often met with a blank stare. Too many companies calculate budgets simplistically: With this perspective, marketing winds up going…
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E-commerce and Retail
PayPal Market Share Statistics: A History of Dominating Online Payment Processing
While I’m a huge fan of Amazon, an Amazon Affiliate, and a Prime Addict, I also like PayPal. I have a great credit account with PayPal, get cash back on expenditures, and can set up alternative payments for my PayPal Debit Card, which is very convenient for the business. Today, I was on Sweetwater and wanted to purchase new headphones…
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Advertising Technology
Harnessing the Power of Calls to Action: A Guide to Effective Strategy, Design, and GA4 Event Measurement
Today’s Call To Action (CTA) is more than just a button or link on your content; it’s a crucial gateway to deeper customer engagement. While often underestimated, CTAs play a pivotal role in guiding your audience from casual interest to active participation in your brand. Let’s dive into understanding CTAs and how to craft them effectively, incorporating contemporary digital advancements.…
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Email Marketing & Automation
Email Safe Fonts and HTML Email Font Best Practices
You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that…