This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Mother’s Day Shopping and E-Commerce Trends for 2024
Mother’s Day has become the third-largest retail holiday for consumers and businesses, driving sales across various industries. Recognizing this holiday’s patterns and spending behaviors can empower businesses to maximize their outreach and sales potential. Key Statistics for Marketers in 2024 Marketers should focus on the following key statistics for planning their strategies in 2024: Spending Trends: The average American spends…
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Voucherify: Unlocking Smarter Promotions and Scalable Loyalty API-Driven Solutions
Marketing teams face constant pressure to drive engagement, retain customers, and grow revenue. But traditional promotional tools often fall short, leading to inefficiencies, wasted budgets, and lackluster results. The solution? A robust, API-first platform that offers flexibility, scalability, and control to help you maximize ROI. Voucherify Voucherify is the leading API-first promotion and loyalty engine designed to empower global enterprises…
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How to Build a URL Shortener (PHP, MySQL, .htaccess)
With so many long URLs cluttering the web, having your own URL shortener can help create clean, short links perfect for marketing campaigns, social media, or personal projects. From a marketing standpoint, URL shorteners are critical for a couple of reasons: Campaign Tracking: You should always append your Analytics UTM parameters to track where every visit is coming from. However,…