This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
How to Speed Up Your WordPress Site
To a great extent, we’ve written about the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved in typing in a web page and having that page load for you. Conversely, if you spend hours every…
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Social Media & Influencer Marketing
Excel: Formulas for Scheduling Social Media Updates by Day of the Week And Random Times
One of the clients that we work with has a fairly consistent seasonality to their business. Because of this, we like to schedule social media updates far ahead of time. Most social media publishing platforms offer a bulk upload capability to schedule out your social media calendar. Since Agorapulse is a partner of Martech Zone, I’ll walk you through their…
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Email Marketing & Automation
Adding an Email Preheader Increased My Inbox Placement Rate by 15%
Email delivery is stupid. I’m not kidding. It’s been around for over 20 years, but we still have 50+ email clients displaying the same code differently. And we have tens of thousands of Internet Service Providers (ISPs) who all have their own rules around managing SPAM. We have email service providers (ESPs) that have stringent rules that businesses have to…
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Paid and Organic Search Marketing
Mastering Google Search: Advanced Options and Querystring Variables
Google Search is a powerful tool that becomes even more versatile when you understand its advanced options. While many users rely on the basic search bar, Google’s advanced search capabilities allow for more precise and targeted results. This article will explore these advanced options, focusing on the querystring variables that power them. Understanding Querystring Variables Querystring variables are parameters added…
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E-commerce and Retail
Talkable: Build, Track, Test, and Analyze Referral Programs for Ecommerce
Customer acquisition costs are rising, paid channels are saturated, and even loyal customers are harder to reach. For DTC and e-commerce brands, finding a scalable and cost-effective way to grow revenue without sacrificing margins is more urgent than ever. That’s where referral marketing proves its power—not just as a channel, but as a long-term growth engine. Talkable Talkable is a…
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Artificial Intelligence
Creative Destruction: Why AI Will Unleash Marketing Creativity and Opportunities
Thirty years ago, as I was adding PC connectivity to a manufacturing plant’s equipment to monitor equipment performance for predictive maintenance, I never imagined the world we now live in. I never imagined the job positions that I’d have. I never imagined the companies I’d be a part of creating. For those of you who don’t remember a time when…
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Advertising Technology
How the Symbiosis of Traditional and Digital Marketing Is Changing How We Buy Things
The marketing industry is deeply connected with human behaviors, routines, and interactions which implies following the digital transformation we’ve undergone over the last twenty-five years. To keep us involved, organizations have responded to this change by making digital and social media communication strategies an essential component of their business marketing plans, yet it does not seem the traditional channels were abandoned.…
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Email Marketing & Automation
Illustrated Guide to How Email Delivery Works—and Why Inbox Placement Is Never Guaranteed
When email marketers talk about deliverability, many assume it’s synonymous with inbox placement. In reality, deliverability means that the email wasn’t blocked or bounced—the recipient’s mail server accepted it. But where that email ends up—the inbox, spam folder, quarantine, or trash—depends on an intricate series of technical checks, content scans, and behavioral signals. Understanding how this journey unfolds is essential…
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Content Marketing
VisualVault: Bringing Intelligence to Your Business and Document Processes
For organizations overwhelmed by unstructured data and complex workflows, managing documents and processes can feel like running uphill. Between compliance regulations, siloed systems, and manual data entry errors, many companies spend more time correcting inefficiencies than advancing their business. What if you could put your data to work, eliminate redundancies, and create a path to automation with a single platform?…
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Analytics & Testing
ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes
If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…