This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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40 Email Marketing Mistakes To Check And Avoid Before Clicking Send
There are a ton more mistakes you can do with your entire email marketing program… but this infographic focuses on the most common mistakes we make before clicking send. We’ve added a few of our own recommendations here before you ever even start building your first email. Deliverability Checks Before we begin, are we set up for failure or success?…
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Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM
Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though,…
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Why Style Beats Length: Rethinking the “Ideal” for Content, Titles, and More
For years, marketers and creators have obsessed over ideal lengths. We’ve seen precise character counts for subject lines, word counts for blog posts, and minute markers for video drop-off points. But here’s the uncomfortable truth: there’s no magic number. How content is styled, positioned, and consumed matters more than length. A perfectly short subject line that fails to compel is…
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AtData: Unleash the Power of First-Party Data With Email Intelligence
Harnessing the potential of data has become a pivotal factor for companies striving to gain a competitive edge. First-party (1P) data, in particular, has emerged as a goldmine of valuable insights. Recognizing this, AtData, an email intelligence company, offers a comprehensive suite of solutions designed to help businesses leverage and maximize their first-party data. By partnering with AtData, marketers can…
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WordPress Maintenance Beyond Updates: The 10 Checks That Experts Should Do Monthly
A decade ago, over 90% of my site traffic came from organic search. My engagement was terrible, though, as most visitors came and left within a second. Years ago, I made a concerted effort to work every day on the site’s user experience and correct many of the issues that had plagued it, including outdated content, poor performance, and a…
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Funnel: Collect, Transform, and Feed Marketing Data
As more and more tools are in your sales and marketing stack, producing centralized reports can be quite a chore. Most marketers I know spend a lot of time collecting and transforming data and then manually producing the reports they need to report on campaigns and other marketing metrics. Funnel: Integrations With Over 500 Data Sources Funnel takes messy, siloed…
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Cookies Are No Longer Worth a Fortune: How Identity and Personalization Are Changing in a Post-Cookie World
When we log into our Uber app, it automatically pulls up our most recent destinations. When we visit a clothing website, we see suggested items derived from our previous purchases. When we browse camping gear online, we’re quickly served relevant banner ads for that merchandise. When we open Google or Apple Maps, we’re offered commonly-visited destinations based on time and…
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What Is Credit Card Tokenization?
Credit card tokenization is a security feature that replaces a credit card’s sensitive account information, such as the 16-digit primary account number (PAN), with a unique digital identifier called a token. The token is used in place of the PAN to facilitate a payment transaction, and is only valid for a specific transaction or set of transactions. Tokenization is a…
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Google Cloud: How to Add A Google Login To Your Corporate WordPress Site
My company utilizes both Google Workspace and WordPress, so I wanted to make it easy for the team to log into the website using Google OAuth. A couple of caveats to this before I get started: Internal Use: I only want users within our domain to access our site, not external users. That simplifies this because my project won’t need…
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Foundry: Target the Right B2B Tech Buyers, Right Now
If you’re a B2B marketer navigating the increasingly complex world of tech buyer behavior, you know that reach alone isn’t enough. You need precision—access to decision-makers who are actively researching and making purchasing decisions. However, with growing competition and shifting purchasing paths, traditional targeting methods often fall short of expectations. What you need is a partner who not only understands…
