Sailthru: Orchestrate High-Impact Dynamic Customer Journeys
Today’s consumers expect brands to understand their specific needs and interests at every moment. When marketing efforts feel generic or disconnected, engagement drops and potential revenue is lost to competitors who provide a more tailored experience.
Modern marketers in retail and publishing face the daunting task of managing massive amounts of data while trying to deliver consistent, relevant messages across a fragmented landscape of devices and platforms without spending hundreds of hours on manual campaign builds.
Sailthru
Sailthru is a cross-channel marketing platform designed to help retail, media, and publishing brands build long-term customer relationships through automated, data-driven personalization. By centralizing customer data and leveraging machine learning (ML), the platform ensures that every message sent—whether via email, SMS, or mobile—is optimized for maximum engagement.
Utilizing this platform allows your marketing team to move beyond broad segmentation and toward true one-to-one personalization. By connecting various data sources into unified customer profiles, you can gain a 360-degree view of your audience’s behaviors, interests, and purchase history. This level of insight enables the delivery of highly relevant content that has been shown to provide an uplift in conversion rates by up to 100%. Furthermore, the efficiency gained through automated workflows and intuitive design tools can save your team over 50 hours in campaign builds, allowing you to focus on high-level strategy rather than technical execution.
The following features provide a robust toolkit for marketers looking to scale their operations while maintaining a personal touch across all digital touchpoints.
- 360° Customer Profiles: Build unified, real-time profiles that capture behavior, interests, and purchases across all devices to power precise targeting.
- AI-Powered Recommendations: Leverage machine learning to deliver predictive content and product suggestions tailored to each individual user’s likely future actions.
- Architecture for Scale: Utilize a platform built with unlimited data storage and high-performance infrastructure to support the growth of even the largest global enterprises.
- Cross-Channel Orchestration: Coordinate seamless customer experiences across email, SMS, mobile push, in-app messaging, and web overlays from a single interface.
- Data Activation and Analytics: Access configurable dashboards, scheduled reports, and alert-based monitoring to refine strategies and stream data to CDPs or BI tools.
- Lifecycle Optimizer: Design and automate sophisticated customer journeys that trigger personalized messages at pivotal moments in the user lifecycle.
- Mobile and Tablet Integration: Manage and deploy specialized mobile messaging, including push notifications and in-app experiences, through dedicated mobile-optimized features.
These capabilities work in tandem to eliminate data silos and streamline the creative process. By integrating predictive insights with multi-channel delivery, the platform empowers brands to increase their new subscriber rates by over 27% while ensuring every interaction adds value to the customer relationship.
We’d spent a decade building this audience of engaged readers. Once we connected our tags to Sailthru profiles, it was like everything just clicked, and suddenly we had access to this gold mine of information we couldn’t fully use before.
John Stupart, Newsletter Editor, Daily Maverick
Getting started involves connecting your existing data tags and content feeds to the platform to begin building your unified customer profiles. Once your data sources are integrated, you can use the Lifecycle Optimizer to map out your customer journeys and deploy AI-driven content across your chosen channels. The intuitive interface is designed for all skill levels, allowing your team to launch their first personalized campaign quickly and start seeing measurable ROI.
Ready to transform your customer engagement?
