How Startups Can Overcome Common Marketing Technology Challenges

The term “startup” is glamorous in the eyes of many. It evokes images of eager investors chasing million-dollar ideas, stylish office spaces, and limitless growth. But tech professionals know the less glamorous reality behind the startup fantasy: just gaining a foothold in the market is an enormous hill to climb. At GetApp, we help startups and other businesses find the software they need to grow and reach their goals every day, and we’ve learned a

When To Research, Audit, and Disavow Backlinks To Improve Search Rankings

I’ve been working for two clients in two regions that perform the identical home service. Client A is an established business with about 40 years of experience in their region. Client B is newer with about 20 years of experience. We completed implementing a fully new site after doing a discovery for each of the clients that found some troubling organic search strategies from their respective agencies: Reviews – The agencies published hundreds of individual

Internet Usage Statistics 2021: The Data Never Sleeps 8.0

In an increasingly digitized world, exacerbated by the emergence of COVID-19, these years have introduced a new era in which technology and data play a larger and crucial part in our daily lives. For any marketer or business out there, one thing is certain: the influence of data consumption in our modern digital environment has undoubtedly increased as we are in the thick of our present pandemic. Between quarantine and the widespread lockdown of offices,

OneUp: Automatically Post To Google My Business From Your RSS Feed

If you’re a local business, it’s critical that you maintain both a website that’s well-optimized as well as a Google My Business Account. The vast majority of search engine users never scroll or navigate to organic results that find your website… they interact with the map pack on the search engine results page (SERP). The map pack is the section of the search engine results page that has the map and business listings around your