The Social Media Salary Guide for 2025
Social media compensation in 2025 reflects an industry that has finally outgrown its experimental phase. What was once treated as a junior marketing function is now a core revenue, brand, and communications channel, and salaries are adjusting accordingly.
Entry-level and associate roles continue to cluster in the $50,000–$70,000 range globally, mid-level managers and specialists now sit comfortably between $75,000 and $100,000, and leadership roles increasingly push into six-figure and executive-level compensation. The gap between execution-focused roles and strategic or people-management positions has widened, making job titles more consequential than ever for career growth and pay expectations.
Social Media Salaries by Title and Job Description
The ranges below are drawn from the 2025 Social Media Salary Report by Link in Bio and represent global interquartile ranges, not speculative job listings. Each title includes a realistic view of compensation today, along with a description of how the role typically functions inside modern organizations.
- Associate Director of Social: Salaries typically range from $84,930 to $128,875, with a median of $107,361. This role sits at the intersection of strategy and management, often overseeing multiple channels or initiatives while managing team members and external partners. Associate Directors of Social are responsible for translating executive goals into actionable social strategies, ensuring consistency across platforms, and reporting performance to senior leadership.
- Brand Manager: Compensation generally falls between $58,500 and $114,000, with a median salary of $83,700. In organizations where social media plays a central role in brand building, Brand Managers are responsible for aligning messaging, tone, and campaigns across channels. This role often blends traditional brand stewardship with modern social execution, including collaboration with creative, content, and influencer teams.
- Community Manager: Salaries range from approximately $58,985 to $100,000, with a median of $80,000. Community Managers focus on audience engagement, moderation, and relationship-building, acting as the human voice of the brand. Beyond responding to comments and messages, this role increasingly includes sentiment analysis, escalation management, and feeding qualitative insights back into marketing and product teams.
- Content Manager: Typical compensation spans from $55,000 to $101,000, with a median around $76,000. Content Managers oversee planning, production, and optimization of social content, ensuring it aligns with brand voice and performance goals. This role often coordinates writers, designers, and video producers while maintaining editorial calendars and platform-specific best practices.
- Influencer Marketing Manager: Salaries commonly fall between $67,760 and $141,750, with a median of $98,000. This role manages creator partnerships, campaign strategy, contracts, and performance measurement. As influencer programs have matured into measurable acquisition and brand channels, compensation has risen to reflect budget ownership and ROI accountability.
- Senior Social Media Manager: Compensation typically ranges from $68,625 to $124,750, with a median of $100,000. Senior Social Media Managers operate at a strategic level, guiding campaigns, mentoring junior staff, and aligning social execution with broader marketing objectives. This role often represents the ceiling for senior individual contributors who do not move into people management.
- Social Content Creator: Salaries range from approximately $33,807 to $79,500, with a median near $60,000. Social Content Creators focus primarily on producing platform-native content, often specializing in short-form video, on-camera storytelling, or visual trends. Compensation varies widely depending on experience, industry, and whether the role is embedded within a brand, agency, or media organization.
- Social Copywriter: Typical pay ranges from $53,522 to $98,350, with a median of $71,500. Social Copywriters specialize in writing captions, scripts, and platform-native messaging that balances creativity with performance. The role requires cultural fluency, speed, and adaptability, especially for brands operating in fast-moving or highly visible social environments.
- Social Media Art Director: Salaries generally fall between $62,650 and $116,500, with a median just under $100,000. This role leads the visual expression of brands on social platforms, overseeing design systems, motion standards, and creative consistency. As feeds become more competitive, the strategic value of strong visual direction has pushed compensation higher.
- Social Media Associate: Compensation typically ranges from $52,129 to $76,250, with a median of $60,900. This entry-level role supports day-to-day execution, including scheduling posts, monitoring engagement, and assisting with content production. Social Media Associates often work closely with managers and strategists while building foundational platform skills.
- Social Media Director: Salaries range from approximately $94,270 to $186,350, with a median of $138,000. Social Media Directors oversee teams, budgets, and long-term strategy, often reporting into executive leadership. This role is accountable for aligning social media efforts with business objectives, brand reputation, and measurable outcomes.
- Social Media Editor: Typical compensation falls between $59,250 and $82,750, with a median of $66,300. Social Media Editors focus on refining, optimizing, and publishing content, often in content-heavy organizations such as media companies. The role emphasizes pacing, formatting, and platform-specific performance optimization.
- Social Media Manager: Salaries generally range from $52,950 to $99,000, with a median of $77,000. This is one of the most common and most variable titles in the industry, covering responsibilities from content planning and publishing to reporting and campaign execution. The wide range reflects how differently organizations define and scope this role.
- Social Media Specialist: Compensation typically spans from $52,000 to $81,400, with a median of $67,000. Social Media Specialists often own specific platforms or tactical areas, such as analytics, paid amplification, or platform growth strategies. This role requires deeper expertise than associate-level positions but usually less strategic oversight than manager roles.
- Social Strategist: Salaries range from approximately $65,250 to $116,750, with a median of $92,000. Social Strategists focus on planning, audience insights, and campaign frameworks rather than daily execution. This role often collaborates closely with brand, media, and analytics teams to ensure social efforts align with business goals.
- Social Video Producer: Typical pay ranges from $62,500 to $102,750, with a median of $85,000. Social Video Producers specialize in creating video content optimized for platforms such as TikTok, Instagram, and YouTube. As video continues to dominate engagement across social channels, demand and compensation for this role remain strong.
- Vice President of Social Media: Salaries generally fall between $137,750 and $227,500, with a median of $185,000. The VP of Social Media is an executive role responsible for long-term vision, organizational leadership, and integration of social across marketing and communications. Compensation reflects the role’s influence on brand equity, revenue, and company reputation.
Why the Link in Bio Salary Report Matters
The Link in Bio Social Media Salary Report stands out for its scope and reliability. It covers one of the broadest collections of social media job titles available, from entry-level and specialist roles to senior leadership and executive positions, across in-house teams, agencies, freelancers, and global organizations. With more than 2,500 respondents across 390 cities and 40 countries, it reflects how social media work is actually structured today.
Equally important is the methodology. The survey uses transparent statistical practices, including medians and interquartile ranges, removes outliers, standardizes currencies, and now includes year-over-year trend data. That combination makes it one of the most credible benchmarks available for understanding compensation in the social media industry.
If you want deeper insights into how salaries vary by experience, industry, location, and employment type, the full 2025 Social Media Salary Report from Link in Bio provides the complete picture and is well worth exploring.
