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E-commerce and Retail Marketing Infographics Social Media & Influencer Marketing

Which Social Media Platforms Drive the Most Sales?

Douglas KarrMar 12, 2014

Less than a minute

social commerce by platform

Wow… to better understand how social media is impacting the e-commerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared:

Nearly two thirds of all social media visits to Shopify stores come from Facebook.
An average of 85% of all orders from social media come from Facebook.
Orders from Reddit increased 152% in 2013.
Polyvore generated the highest average order value ahead of Facebook, Pinterest and Twitter.
Instagram generates higher average orders than those same sites.
Facebook has the highest conversion rate for all social media e-commerce traffic at 1.85%.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.