Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple

The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going over the top of typical internet services such as web browsing, email, etc. The cord-cutting

Moat: Measure Consumer Attention Across Channels, Devices, and Platforms

Moat by Oracle is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Their measurement suite includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Working with publishers, brands, agencies, and platforms, Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. Moat by Oracle

Swaarm: Automate, Optimize, and Measure Your Advertising Performance

Swaarm is a performance-based tracking platform that provides agencies, advertisers, and networks with the ability to fully track and control their marketing efforts in real-time ensuring profitable growth. The platform has been engineered from the ground up to be simple to use, yet powerful, with data-driven campaign automation to help marketers successfully measure and optimize campaigns at an economic price. Instead of a top-down approach, we built this product ground up. Right from the very

Your Brand Playbook For Delivering a Successful 2020 Holiday Season

The COVID-19 pandemic has had a dramatic impact on life as we know it. The norms of our day-to-day activities and choices, including what we buy and how we go about doing so, have shifted with no sign of reverting back to old ways anytime soon. Knowing the holidays are around the corner, being able to understand and anticipate consumer behavior during this unusually busy time of year will be key to curating successful, exceptional

Publishers Are Letting Adtech Kill Their Advantages

The web is the most dynamic and inventive medium to ever exist. So when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers in order to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused on what ad tech says publishers should do, and not the things they