Adtech
Articles Tagged adtech:
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CustomerLake: The Agentic CDP Built for What Marketing Has Become
For most of the past two decades, enterprise marketing ran on a relatively stable loop: collect customer data, build a segment, craft a message, launch a campaign, measure results, and repeat. The tools that powered this loop — CRMs, CDPs,…
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Pixel Conversion Loss is Real. Server-side Tracking Adoption is Overdue
Meta fixed its attribution problem. The open web hasn't. While CAPI adoption has reshaped how social campaigns measure conversions, mid-market agencies running programmatic are still relying on pixel-only setups that miss 30–40% of conversion data. Serhii Shchelkov, AdTech Expert at…
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How Publishers Can Regain Control with an Ad Server
There’s a subtle collapse underway in digital publishing; we all see it. CPMs feel squeezed, margins are thinner, and the monetization power seems to live in others’ hands. CTV CPMs sold to buyers are anywhere between 10% and 30% cheaper…
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DoubleVerify: Improve the Effectiveness of Your Online Advertising
Digital advertising has reached a breaking point. Marketers are under pressure to prove outcomes, not impressions, while navigating fraud, brand risk, fragmented measurement, and walled-garden opacity. As budgets tighten and scrutiny increases, confidence in where ads run and what they…
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illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it…
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Scaling SSP Infrastructure: Handling Millions of QPS in Real-Time Auctions
Modern Supply-Side Platforms ( SSPs ) must process massive volumes of bid requests while maintaining response times of under 100 milliseconds to remain competitive in programmatic advertising auctions. High-performing SSPs handle millions of queries per second ( QPS ) during…
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Analyst Firms and Resources For Researching Your Next MarTech Solution
The marketing technology ( MarTech ) landscape is vast, dynamic, and complex, with thousands of platforms promising to transform customer engagement, streamline operations, and drive revenue. For businesses, sales teams, marketing professionals, SaaS providers, and investors, selecting the right MarTech…
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Top-5 B2B AdTech Marketing Trends to Watch in 2025
Projections don't always come true, but monitoring trends can help you prepare for various future scenarios (except maybe for black swans). In this article, you’ll find the top five AdTech developments influencing B2B marketing this year and insights on staying…
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Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers' attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms…
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Swaarm: Your Single Source of Performance Marketing Truth
Digital marketers face unprecedented challenges in managing, measuring, and optimizing their campaigns. The sheer volume of data and the complexity of multi-channel marketing can overwhelm even the most seasoned professionals. But what if there was a way to simplify these…
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Taking CPG Brands to the Bank: Financial Media Networks and the Reinvention of Cash Back Rewards
As the digital media and ad tech landscape continues to evolve and progress, a new kind of ad network called a Financial Media Network ( FMN ), built by - ya, you guessed it - financial institutions ( FI’s )…
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Alt IDs: An Improvement or Replacement in Adtech?
The evolution of Alt IDs in adtech marks a pivotal moment in our industry's trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies fade away – but so many brands, agencies, and vendor partners question their…
