Adtech
Articles Tagged adtech:
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Made-for-Advertising Sites Are Stealing Your Money
$13 billion. That’s how much advertisers wasted on Made-for-Advertising sites back in 2023 alone, according to the Association of National Advertisers. Not fraud in the usual sense. Not malware or bot farms. Just pointless websites designed to bleed programmatic ad…
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CustomerLake: The Agentic CDP Built for What Marketing Has Become
For most of the past two decades, enterprise marketing ran on a relatively stable loop: collect customer data, build a segment, craft a message, launch a campaign, measure results, and repeat. The tools that powered this loop — CRMs, CDPs,…
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Pixel Conversion Loss is Real. Server-side Tracking Adoption is Overdue
Meta fixed its attribution problem. The open web hasn't. While CAPI adoption has reshaped how social campaigns measure conversions, mid-market agencies running programmatic are still relying on pixel-only setups that miss 30–40% of conversion data. Serhii Shchelkov, AdTech Expert at…
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MonetizeMore: AI-Powered Ad Operations for Publishers
If you run a content site or app that depends on programmatic advertising, you already know the frustration. Your traffic is real, your content is solid, but your RPMs (revenue per thousand impressions) stay flat. Meanwhile, invalid traffic (IVT) quietly…
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How Publishers Can Regain Control with an Ad Server
There’s a subtle collapse underway in digital publishing; we all see it. CPMs feel squeezed, margins are thinner, and the monetization power seems to live in others’ hands. CTV CPMs sold to buyers are anywhere between 10% and 30% cheaper…
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DoubleVerify: Improve the Effectiveness of Your Online Advertising
Digital advertising has reached a breaking point. Marketers are under pressure to prove outcomes, not impressions, while navigating fraud, brand risk, fragmented measurement, and walled-garden opacity. As budgets tighten and scrutiny increases, confidence in where ads run and what they…
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The Unmissable Channel: Your 2026 OOH Playbook for Proving Performance and Defying Digital Fatigue
The challenge for every marketing leader entering 2026 is clear: how do you secure unskippable consumer attention while navigating an increasingly expensive, privacy-restricted, and fragmented digital world? The answer is returning to the largest, most trusted canvas available — Out-of-Home…
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illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it…
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Scaling SSP Infrastructure: Handling Millions of QPS in Real-Time Auctions
Modern Supply-Side Platforms ( SSPs ) must process massive volumes of bid requests while maintaining response times of under 100 milliseconds to remain competitive in programmatic advertising auctions. High-performing SSPs handle millions of queries per second ( QPS ) during…
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Analyst Firms and Resources For Researching Your Next MarTech Solution
The marketing technology ( MarTech ) landscape is vast, dynamic, and complex, with thousands of platforms promising to transform customer engagement, streamline operations, and drive revenue. For businesses, sales teams, marketing professionals, SaaS providers, and investors, selecting the right MarTech…
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Top-5 B2B AdTech Marketing Trends to Watch in 2025
Projections don't always come true, but monitoring trends can help you prepare for various future scenarios (except maybe for black swans). In this article, you’ll find the top five AdTech developments influencing B2B marketing this year and insights on staying…
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The 12 Most Effective Automation Sequences Deployed by Brands for the Marketing Funnel
Your prospects and customers are bombarded with information and choices, so you must be smart about your marketing efforts to meet their expectations but not badger or overcommunicate. Marketing automation workflows enable companies to deliver personalized experiences at scale across…
