How Might Augmented Reality Affect Influencer Marketing?

COVID-19 has changed the way we shop. With a pandemic raging outside, consumers are opting to stay in and purchase items online instead. That’s why consumers are tuning into influencers more and more for how-to videos on anything from trying on lipstick to playing our favorite video games. For more on the effect of the pandemic on influencer marketing and pricing, see our recent study.  But how does this work for those items that have to be seen

7 Examples that Prove How Powerful AR Is in Marketing

Can you imagine a bus stop that entertains you while waiting? It would make your day more fun, wouldn’t it? It would distract you from the stress imposed by daily chores. It would make you smile. Why can’t brands think of such creative ways to promote their products? Oh wait; they already did! Pepsi brought such an experience to London commuters back in 2014! The bus shelter launched people in a fun world of aliens,

What is Augmented Reality? How Is AR Being Deployed for Brands?

From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained augmented reality and provided examples. Key to the potential with marketing is the advancement of smartphone

Kaon AR: A B2B Augmented Reality Platform

Kaon Interactive is a provider of 3D interactive sales and marketing engagement applications. Available on the Kaon High Velocity Marketing Platform™, Kaon AR™ is the first B2B marketing application that enables companies to place a fully scaled 3D digital representation of their physical product in their customers’ actual environment. On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore product features, unique differentiators, and marketing messages, while demonstrating product workflow and process in simulated,

10 Consumer Trends in 2017… With A Warning!

I know it’s February but we’re not quite ready to let go of the trend data predicted for this coming year. This research on consumer trends from the GlobalWebIndex is dizzying in both the array and scope of changes in consumer behavior. The Trends 17 Report even warns that this year so-called context collapse could spread from the major social media to messaging apps as they add functionality – and users stop engaging. Back in 2012, the average

10 Things 8 Hours at CES 2017 Taught Me About Tomorrow’s Tech

Like an idiot, I joined 165,000 other gadget-obsessed technologists, marketers, influencers, hucksters, and assorted others at CES 2017 last week. Most of my time was spent meeting people. Or, more accurately, in Lyfts, Ubers, and cabs braving Vegas traffic from hell on my way to meeting people. But I did reserve eight hours for something everyone who loves technology should do at least once: wander the floor of the main convention halls at CES, the