During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact for businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily life. People are traveling less and spending less. The pandemic will hopefully be over in the next few months, but these months have heightened key changes that were already emerging in the advertising world. Mobile
GroupSolver: Leverage AI and NLP In Market Research
If you’ve ever developed a survey and hoped to acquire quantitative and qualitative findings from the answers, you understand how difficult it is to word the questions. The verbiage, structure, and grammar you ask can lead to results that will lead your research astray. As a product manager, I ran into this a lot with focus groups. If I were testing a new user interface, asking for feedback could make the recipient scour the interface
Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
The vast majority of CRM and sales enablement platforms in the industry require integrations, synchronizations, and management. There’s a high failure rate in the adoption of these tools because it’s quite disruptive to your organization, most of the time requiring consultants and developers to get everything working. Not to mention the additional time required in data entry and then little or no intelligence or insight into the journey of your prospects and customers. Freshsales is
Kameleoon: An AI Engine to Predict Visitor Conversion Probability
Kameleoon is a single platform for conversion rate optimization (CRO) from A/B testing and optimization to real-time personalization using artificial intelligence. Kameleoon’s machine-learning algorithms calculate the conversion probability of each visitor (identified or anonymous, customer or prospect) in real-time, predicting their purchase or engagement intention. Kameleoon Experimentation and Personalization Platform Kameleoon is a powerful web and full stack experimentation and personalization platform for digital product owners and marketers who want to increase conversions and drive exponential online revenue growth. With features including A/B
Clearmob: Increase Facebook Campaign Performance in Real-Time with AI
Clearmob focuses on bid optimization for Facebook and Instagram advertising. Their algorithm reviews your Facebook campaign data in real-time and provides recommendations that significantly increase profit with one click. You can choose the metrics you want to boost and see exactly how their recommendations can help you achieve your goals. Together, we’ve developed algorithms that learn how to generate dynamic pricing models for your campaigns and provide data-driven insights paired with personalized recommendations for maximizing