Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics

The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence? Relationship intelligence technologies analyze your team’s communication data and automatically create the relationship graph required to

MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps

MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns based on a variety of performance metrics. MOLOCO Cloud Features Include Exchanges – reach mobile

Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data

Duplicate data does not only reduce the accuracy of business insights, but it compromises the quality your customer experience as well. Although the consequences of duplicate data are faced by everyone – IT managers, business users, data analysts – it has the worst impact on a company’s marketing operations. As marketers represent the company’s product and service offerings in the industry, poor data can quickly deface your brand reputation and lead to delivering negative customer

Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong

The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are spending more time online before they make their purchase decisions. 81% of respondents researched their

accessiBe: Using Artificial Intelligence To Tackle Site Accessibility

While regulations for site accessibility have been around for years, companies have been slow to respond. I don’t believe it’s a matter of empathy nor compassion on the side of corporations… I truly believe that companies are simply struggling to keep up. As an example, Martech Zone ranks poorly for its accessibility. Over time, I’ve been working to improve both the coding, design, and metadata needed… but I can hardly keep up with just keeping

Imagga: An API for Image Recognition Integration Powered By Artificial Intelligence

Imagga is an all-in-one image recognition solution for developers and businesses to incorporate image recognition into their platforms. The API offers a host of features, including: Categorization – Automatically categorize your image content. Powerful API for instant image classification. Color – Let colors bring meaning to your product’s photos. Powerful API for color extraction. Cropping – Automatically generate beautiful thumbnails. Powerful API for content-aware cropping. Custom Training – Train Imagga’s image AI to better organize

The Top 5 Trends in Digital Asset Management (DAM) Happening In 2021

Moving into 2021, there are some advancements happening in the Digital Asset Management (DAM) industry. In 2020 we witnessed massive changes in work habits and consumer behavior due to covid-19. According to Deloitte, the number of people working from home doubled in Switzerland during the pandemic. There is also reason to believe that the crisis will cause a permanent increase in remote work on a global scale. McKinsey also reports of consumers pushing towards an