While artificial intelligence continues to raise alarms with many, I personally believe it will unleash incredible opportunities for sales and marketing teams. Today, much of a marketers time is spent implementing technology solutions, moving data, testing, and analyzing the results of their marketing initiatives in preparation for the next campaign. The promise of ai is that systems can learn from our actions, so technology can optimize itself, data can be moved more effectively, tests can be automatically implemented and results will modify the technology. AI doesn’t replace talent, it will enable our creativity, getting us
Dynamic Yield: AI-Powered Omnichannel Personalization Technology
Dynamic Yield’s advanced machine learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization and 1:1 messaging. Companies that excel at personalization see increased consumer engagement, top-line revenue, and a higher ROI. But a personalization-centric company doesn’t just happen. It takes buy-in, vendor selection, onboarding, and proper implementation. Some companies are considering personalization for the first time. Some are deploying simple email personalization. Some want to move into sophisticated segmentation strategies. The top companies prioritize personalization as more than a mere tactic, but as key to
Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” It literally is everything you need to know about marketing and AI today
How to Implement a Chatbot for Your Business
Chatbots, those computer programs that mimic human conversation using artificial intelligence, are transforming the way people interact with the Internet. It’s not surprising that chat apps are considered the new browsers and chatbots, the new websites. Siri, Alexa, Google Now, and Cortana are all examples of chatbots. And Facebook has opened up Messenger, making it not merely an app but a platform upon which developers can build an entire bot ecosystem. Chatbots are designed to be the ultimate virtual assistant, helping you accomplish tasks ranging from answering questions, getting driving directions, turning up the thermostat
Will You Lose Your Marketing Job to a Robot?
This is one of those posts that you snicker at… and then go get a shot of bourbon to forget. At first glance, this seems like a ridiculous question. How in the world could you replace a marketing manager? That would require the ability to study consumer behavior thoroughly, analyze complex data and trends objectively, and think creatively to come up with solutions that work. The question requires us to discuss what tasks we actually perform as marketers on a daily basis versus what marketers should be doing on a daily basis. Most marketers are