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Appfigures: From Downloads to Revenue, Build a Smarter App Growth Strategy
Growing a mobile app today is less about instinct and more about clarity. Teams are expected to understand performance across app stores, advertising channels, markets, and competitors while responding faster to changes that directly impact downloads and revenue. Without reliable,…
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Incentivized Traffic: How It Helps Apps Grow
Crowded stores make it easy for good apps to disappear. Incentivized traffic is a practical way to break that pattern: give the app a nudge, get it seen, and let organic users take over once the ranking improves. What Incentivized…
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Custom Product Pages: Personalizing App Store Advertising
In today’s competitive app marketplace, simply relying on a single default App Store page is no longer enough. App discovery is no longer linear. Users search with different goals in mind: some want quick solutions, others explore specific features, and…
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Why Your Mobile App’s Future Depends on Getting the Launch Right the First Time
When you launch a mobile app, the early user feedback, ratings, and engagement data are heavily weighted by app stores like Apple's App Store and Google Play in determining your app’s visibility and ranking. If these signals are negative early…
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The Complete Guide to Mobile Marketing: Every Method Marketers Can Use to Reach the Smartphone Consumer
Smartphones have become the most pervasive digital devices in modern life. An estimated 91 percent of U.S. adults own a smartphone, making it the most widely adopted consumer technology in the country. Americans check their phones 58-144 times per day,…
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Appinions: Outperform Competitors in Crowded App Stores
Mobile apps rarely fail because of poor ideas or weak development. They struggle because discovery is brutally competitive. App stores are saturated, rankings fluctuate constantly, and even small metadata changes by competitors can dramatically alter visibility. For marketing teams and…
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iPhone vs. Android Users: Why It Matters and How To Target Each (Updated for 2024)
For businesses and marketers looking to reach mobile consumers, it's crucial to understand the key differences between iPhone and Android users. While both groups rely heavily on smartphones, notable variations in their demographics, behaviors, and motivations can impact how best…
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Why Your Store Needs a Mobile App: A Strategic Imperative for Success
The importance of mobile apps in modern retail cannot be overstated. With the ever-increasing reliance on smartphones and the digitalization of consumer behavior, mobile apps have become a linchpin in the retail industry. They serve as a direct bridge between…
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What Does It Require To Achieve A Positive ROI on a Mobile App?
Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let's explore what sets mobile app development apart and how companies can maximize their Return on Investment ( ROI ) on these…
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Sensor Tower: The Mobile App Intelligence You Need For App Store Optimization (ASO)
Access to accurate app metrics is crucial for app store optimization ( ASO ). Sensor Tower's App Intelligence is a game-changer in this regard. This article provides an overview of Sensor Tower's App Intelligence and how it empowers businesses in…
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