Automation
Articles Tagged automation:
- Advertising Technology
Predictive Bidding and AI’s Role in Transforming the Programmatic Ecosystem
The programmatic advertising industry is experiencing a rapid blooming time: new companies are entering the market, technologies are snowballing, and powerful transformations are in the air. All of this is incredibly complicating the advertising ecosystems, creating conditions for increased fraud and waste. This is where trending solutions that use machine learning (ML) and artificial intelligence (AI) models to predict rates…
- Email Marketing & Automation
Integrating Email Marketing with CRM Systems: Best Practices and Tools
Integrating email marketing platforms with customer relationship management (CRM) systems is a game changer for businesses aiming to streamline customer communications and improve engagement. This powerful combination allows for a more strategic approach to customer management, where sales and marketing teams can collaborate effectively, share insights, and ultimately drive better customer experiences. Below, we explore the best practices, tools, and…
- Artificial Intelligence
Zingly: Overcome FORO (Fear of Reaching Out) with a Multichannel CX Experience
Too often, companies begin with a solution and then search for a problem. Juiciero is a prime example. No one needed a high-tech juicer, so the company folded. This product-first approach is backward. The most successful businesses start by understanding customer pain points. Every product decision, feature, and innovation stems from improving customers’ lives. But business isn’t just about building…
- Marketing Tools
Shell Script: Append And Minify Your Code Into Files for AI to Analyze
If you’re a developer, you’re likely getting a lot of assistance from generative AI (GenAI). However, all AI platforms have maximum file size and limit the number of files you can upload. This can be frustrating if you’re working with a directory that may have dozens of small files that are organized well. I have encountered this issue repeatedly when…
- E-commerce and Retail
Reactev: AI-Driven Dynamic Pricing To Help Stay Ahead Of The Competition
E-commerce businesses constantly challenge themselves to adjust their prices to meet consumer expectations and stay ahead of the competition. Dynamic pricing has emerged as a critical tool for online retailers to maintain a competitive edge and drive customer interest. Dynamic Pricing Examples Dynamic pricing isn’t just a theoretical concept; it’s a powerful tool that can be applied in various scenarios…
- Sales and Marketing Training
Scaling Your Applications: A C-Suite Guide for Getting Enterprise-Ready
Scalability is an architectural approach in which system components are designed for efficiency, modularity, and growth. An excellent resource on application scaling techniques is Acropolium, a firm that has assisted in scaling over 100 applications since 2005. I’d encourage you to read their articles, which share methodologies, frameworks, and tips for scaling. At it’s foundation, the process to scale your applications or…
- E-commerce and Retail
TaxJar: Conquer Sales Tax Compliance with AI-Powered Automation
Navigating the labyrinth of sales tax regulations can be daunting for any business owner. The ever-changing landscape of rules, rates, and exemptions across different jurisdictions can quickly turn into a compliance nightmare. Managing sales tax calculations, filings, and remittances can consume valuable time and resources that could be better spent on growing your business. What if there was a way…
- Sales and Marketing Training
Demandbase: The Ultimate Guide to B2B Marketing Orchestration
B2B buyers have access to a wealth of information and solutions. They expect seamless, personalized experiences tailored to their specific interests and needs. B2B brands must adopt a smarter go-to-market (GTM) strategy to meet these expectations. This is where marketing orchestration comes into play. Table of ContentsWhat is Marketing Orchestration?Benefits of Marketing OrchestrationKey Components of Marketing OrchestrationImplementing Marketing OrchestrationMarketing Orchestration…
- Sales Enablement, Automation, and Performance
Sales: Maximize Your Productivity With Theses Essential Hacks and Tools
I’m a big fan of using the most out of my time every day and I try to make all of my employees as productive as possible – especially the sales team, which is the most vital department in any SaaS company.
- Sales and Marketing Training
50+ Questions You Should Ask About A Vendor’s API Before Selecting A Platform
A good friend and mentor wrote to me with a question, and I’d like to use my responses for this post. His questions focused more on one industry (Email), so I’ve generalized my responses. He asked what questions a company should ask a vendor about their application programming interface API before selecting. Why Do You Need APIs? APIs are crucial…
