BIMI
Articles Tagged BIMI:
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Preparing Your Email Strategy To Maximize Your Returns in 2026
Email marketing is often treated as a background task rather than a strategic system. Teams focus on acquisition channels that feel more immediate or exciting, while email quietly continues to deliver compounding value. The irony is that the return on…
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Email Still Sucks… 50 Years Later
Email is one of the oldest technologies still shaping how we communicate online. Born in the early days of the internet, it has connected billions of people, transformed businesses, and sparked an entire industry of platforms, tools, and specialists dedicated…
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The Complete Guide to Modern Email Deliverability for Today’s Marketers
Email marketing keeps getting more challenging, and staying visible in the inbox now requires far more than a well-written message or a strong call to action. Shifts in privacy, authentication requirements, content evaluation, and mailbox provider algorithms have reshaped what…
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Sender Hub: Manage Your Email Deliverability to Yahoo! and AOL Recipients
A survey conducted between January 2023 and July 2024 found that 34% of United States email users accessed Yahoo! Mail daily to once a month, indicating a significant user base. AOL's user base has significantly declined over the years, with…
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EasyDMARC: The All-in-One Email Authentication Solution for DMARC Compliance
Businesses face increasing challenges in securing email communications and protecting their brand reputation. With the rise of phishing attacks, email spoofing, and business email compromise ( BEC ), organizations need robust solutions to authenticate their email sources and prevent unauthorized…
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How to Validate Your Email Authentication Is Set Up Correctly for DKIM, DMARC, SPF & BIMI
If you're sending any significant volumes of marketing emails, chances are your email is not making its way to the inbox if you've not configured your email authentication. We work with many companies assisting them with their email migration, IP…
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App: How To Build Your SPF Record
The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here's a form that you can use to build your own TXT record to add to your domain or subdomain…
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How Does Email Work? Headers, Routing, and Technology
An email's journey from the sender or their email service provider ( ESP ) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient's inbox,…
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Are Your Emails Making It To The Inbox?
You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered . So, paying attention to deliverability rates doesn't mean that your email actually made it to the inbox! An…
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16 Mobile Friendly HTML Email Best Practices That Maximize Inbox Placement and Engagement
In 2023, it's probable that mobile will surpass desktop as the primary device for opening email. In fact, HubSpot found that 46 percent of all email opens now occur on mobile. If you're not designing emails for mobile, you're leaving a…
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