The Top Legal Issues with Blogging

A few years ago, one of our clients wrote a great blog post and they were looking for a good image to feature with it. They used Google Image Search, found an image that was filtered as royalty-free, and added it to the post. Within days, they were contacted by a major stock image company and served with a bill for $3,000 to pay for the image use and avoid the legal issues associated with

The History of Email and Email Design

44 years ago, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet), and invented email. It was a pretty big deal because up until that point, messages could only be sent and read on the same computer. This allowed a user and a destination separated by the & symbol. When he showed colleague Jerry Burchfiel, the response was: Don’t tell anyone! This isn’t what we’re supposed to be working

Affiliate Marketing and CAN-SPAM Compliance

I watch many of my friends in the industry play very fast and loose with regulations, and I fear they’ll one day be in trouble. Ignorance is no excuse and since these are regulatory issues, the fine is sometimes less expensive than mounting a legal defense to it. Two of the main violations I see are: Not announcing that you have a financial relationship with the company – whether you’re the owner, an investor, or

What is the CAN-SPAM Act?

United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act. While it’s been over a decade… I still open my inbox daily to unsolicited email that has both false information and no method to opt-out. I’m not sure how effective the regulations have been even with the threat of up to a $16,000 fine per violation. Interestingly, the CAN-SPAM Act doesn’t require permission to send an email

How to Choose an Email Service Provider

This week I met with a company that was thinking about leaving their email service provider and building their email system internally. If you asked me a decade ago if that were a good idea, I would have said not. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing. It’s why we developed CircuPress. What Changed with Email Service Providers? The biggest change with