CRM
Articles Tagged CRM:
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The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning strategy with the latest trends. Here are five trends that will shape 2026 and strategies highly successful B2B brands will take to…
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Instantly: Close More B2B Deals With AI-Powered Sales Outreach Campaigns
Expanding your B2B business often depends on reaching the right prospects at the right time. Cold email remains one of the most effective methods to start conversations, but many companies struggle with low deliverability, poor personalization, and limited scalability. Without the right tools, your emails risk landing in spam folders or being ignored entirely. Instantly Instantly is built to solve…
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Pubrio: Unlock Sales Growth With Smarter B2B Lead Intelligence and Automation
B2B Sales teams today face a constant uphill climb. There are too many tools, incomplete data, and missed opportunities. Reps spend hours chasing contacts only to face dead ends, while marketers struggle to surface the signals that show who is truly ready to buy. The result is lost productivity and stalled revenue growth. Pubrio Pubrio is a sales intelligence and…
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Top 8 Best Email Marketing Services for Beginners: A Complete 2025 Review
Email marketing continues to be one of the most cost-effective and dependable ways for businesses to connect with customers. Unlike social media algorithms that change overnight, email ensures your message reaches the inbox directly. For beginners, though, the challenge is choosing the right platform: one that’s simple enough to use right away but powerful enough to grow with you. This…
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Sitecore OrderCloud: Composable Commerce for B2B, B2C, and B2X
Businesses face mounting pressure to deliver seamless, personalized, and scalable digital commerce experiences—whether you’re serving other companies, consumers, or hybrid models. You’re balancing diverse customer needs, fluctuating demand, and complex operational workflows, often hamstrung by rigid platforms that struggle to adapt. The real challenge lies in enabling flexible growth, maintaining high performance during peaks, and empowering your teams to manage…
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Conversica: Turning Customer Interest into Real Conversations with AI Agents
Modern businesses invest heavily in marketing and customer engagement—launching ads, hosting events, sending emails, and producing content. But too often, those efforts stop short of what really matters: authentic conversations with customers and prospects. Without personalized follow-up, leads stall, service requests linger, and opportunities go unnoticed. The opportunity lies in bridging this gap. Companies that can scale meaningful conversations across…
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Forget The Hype. This Is What Actually Works in Marketing Now
As we embark on the second half of 2025, your shiny new marketing toy might already be broken. As many marketers (and the business leaders they are accountable to) are noticing, the marketing arena is littered with expensive tools, failed strategies, and broken promises. With the second half of the year sure to be more uncertain and unforgiving, the winning…
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Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…
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Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t have to be that way. A great phone call is possible when you approach it with preparation, empathy, and curiosity.…
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7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…
