Cta
Articles Tagged cta:
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Content Marketing
Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action
As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads or on referral or affiliate links within the content. It’s a careful balance… do I bug the heck out of…
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Analytics & Testing
Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…
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Content Marketing
Switcher Studio: Turn Your Apple Devices Into Cameras For Your Multi-Camera Livestreaming Events
If you’ve ever visited a company with an amazing live stream, you may have looked up the hardware and been absolutely startled at the expense and expertise needed to fully configure a multi-camera setup. I always had wanted to do this when I had a downtown studio, but the cost was far too prohibitive. The server and associated IP cameras…
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Content Marketing
Website Features Checklist: The 68 Ultimate Must-Haves for Your Site
Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many…
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Content Marketing
Five Questions You Need To Answer When Optimizing Your Content Marketing Strategies
Off and on I notice that some social media pundits tell companies it doesn’t matter where they participate in social media, only that they actually do. Others argue the development of a social media strategy before ever starting. There are five questions you need to ask yourself when creating content on the web: Where should the content be placed? –…
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Content Marketing
How To Add Cards on YouTube to Increase Video Engagement with Viewers
As the world’s largest video-sharing platform, YouTube provides content creators with multiple tools to boost engagement and improve their reach. Among these is an efficient and engaging feature known as YouTube Cards. YouTube info cards are a versatile tool that lets you make your videos more interactive, offering the opportunity to feature a video, playlist, channel, or even an external…
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Paid and Organic Search Marketing
Don’t Bet It All On An Organic Strategy
Had a great conversation with one of our clients over the weekend, who often checks in and asks for feedback regarding the site, analytics, and other questions regarding the inbound marketing strategy. I love that they’re engaged; many of our customers are not… but sometimes the effort it takes to respond and explain the reasons we’re doing takes away from…
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Content Marketing
5 Ways Animated Explainer Videos Increase Inbound Marketing Effectiveness
When we say video has become an essential part of our daily lives, we’re not joking. We watch online videos daily on our computers, phones, and even Smart TVs. According to YouTube, the number of hours people spend watching videos is up 60% yearly! Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! Video…
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Content Marketing
How To Avoid Making Bad Infographics
Infographics are often hailed as the perfect marriage of data and design: a visually engaging format that distills complex information into digestible insights. But in practice, many infographics fail—not because the information is wrong, but because the execution misunderstands the purpose of visual communication. When businesses rely on infographics that require a deeper narrative or explanation, or when they misuse…
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Analytics & Testing
Calls to Action: More Than Just Buttons On Your Web Page
You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: Content is king! In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as HubSpot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action (CTA). But in your hurry to make things simple and get it up on the website! don’t…
