Customer Engagement

Articles Tagged customer engagement:

  • X Marketing Strategies

    X Marketing Strategies in 2024

    With the advent of social media, businesses were forced to adapt their marketing strategies to stay ahead of the curve and effectively reach their target audiences. X (formerly Twitter) continues to evolve as a powerful platform for businesses to build brand awareness, engage with customers, and drive growth. With its unique features and vast user base, X offers numerous opportunities…

  • AI and Marketing Automation

    4 Ways That AI and Automation Are Revolutionizing Marketing in 2024

    In today’s increasingly competitive online environment, impactful marketing campaigns can make all the difference between achieving sufficient exposure and falling behind rivals. With automation technology continuing to emerge, driven by the ongoing generative AI boom, brands can utilize next-generation processes to grow their presence effectively in their niche.  This may be just as well because consumer demands are growing alongside…

  • How To Use Video To Boost Engagement

    How to Use Video to Boost Customer Engagement

    If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes, and much, much more.  Videos are an extremely effective way of communicating with and engaging people, so it’s no wonder that more and more businesses are trying to figure out what role video will play in their own marketing mix.…

  • Martech Trends

    5 Trends in MarTech Shaping the Landscape in 2024

    MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem for brands that want to keep up with the latest trends is that the best practices are constantly changing. Having…

  • Mark Schaefer Book: Belonging to the Brand (Community and Customer Loyalty)

    Belonging to the Brand: The Key to Unlocking Fierce Customer Loyalty

    To state that I’m behind on reading my industry’s best marketing books is an understatement. I’ve got a pile of them on my desk that I want to get through. We live in a world of searches and snippets online, and not enough can be said for the thoroughness of a book and how the author researches, helps construct the…

  • Customer Engagement and Strategic Identity

    Boost Customer Engagement: Strategic Identity Matching in X Steps

    In the digital age, engaging with your audience goes beyond traditional marketing techniques. It’s about understanding and connecting with customers on a personal level. This guide delves into the art of strategic identity matching, offering a roadmap for business owners, marketing professionals, and sales leaders to enhance customer engagement effectively. Here are 10 Steps to Boosting Customer Engagement Ensure Data…

  • Go-To-Market Strategy: GTM Strategy Framework and Exercise

    Crafting a Winning Go-to-Market (GTM) Strategy: Framework and Focus

    In my current company, the organization was focused on developing its intellectual property, and it took every ounce of investment funding and effort to produce the results they were looking for before going mainstream. They hired me to solidify the messaging and visuals now and take them there. It’s been an incredible journey—with a steep learning curve and a ton…

  • Marketing and AI: Strategic Roadmap

    Revolutionize Marketing with AI: A Strategic Roadmap

    The digital age has drastically altered the marketing landscape. As the industry has shifted toward digital platforms, marketers now face the daunting task of managing an unprecedented volume of data, understanding rapidly changing consumer behaviors, and delivering personalized content at scale.  Additionally, the modern consumer’s expectation for unique experiences adds complexity, requiring marketers to customize content and campaigns for different…

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