Customer Experience
Articles Tagged customer experience:
- Artificial Intelligence
How AI Can Improve The Customer Experience: 5 Lessons Learned
Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…
- Email Marketing & Automation
Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…
- Content Marketing
Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI
Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we process information. Understanding how inspiration works involves delving into various psychological principles and cognitive processes. The Psychology of Inspiration At…
- Analytics & Testing
What Is Marketing Data Analytics? Why Your Business Should Embrace It
Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task. When done ineffectively, it can negatively impact decision-making, leading to business failure. I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…
- Artificial Intelligence
Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You’ll find artificial intelligence (AI-powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we started with a week of discovery meetings with the staff from leadership down to each employee. After the sessions, we exported all…
- Content Marketing
What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!
If you’ve been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new grandson, a new girlfriend (now fiancé), was remodeling my home, found a new hobby in landscaping, and I had merged…
- Sales Enablement, Automation, and Performance
Ruby: How To Build And Scaling Your Inbound 24/7 Sales Call and Customer Service Team
Providing round-the-clock sales calls and customer support isn’t just an option… it’s become an expectation in virtually every industry. Having a proficient staff that can manage your inbound calls from prospects or customers is essential to the success of many organizations and a differentiator from your competitors. Embarking on the journey to build the necessary infrastructure and assemble a proficient…
- Advertising Technology
How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet, claiming the company abused its dominance in the digital advertising industry. It’s apparent a growing focus on Google’s monopolistic business…
- E-commerce and Retail
Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists. In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…
- Content Marketing
Softr: The Power of Using Client Portals For Growth and Retention
Businesses are striving to differentiate themselves and provide exceptional customer experiences, and incorporating a client portal strategy has emerged as a game-changing approach. This innovative concept fosters stronger customer relationships, fuels upselling opportunities, and enhances retention rates. In this article, we delve into the myriad benefits of a client portal and introduce Softr as your go-to solution for building one…
