Customer Experience
Articles Tagged customer experience:
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The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here are some compelling statistics that underscore the focus on engagement: 90% of customers are keen on brands that allow replies…
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Growave: The All-In-One Marketing Toolkit for Enhanced Shopify Engagement
Shopify store owners often face the challenge of piecing together various marketing solutions to cater to their customer’s diverse needs. From managing loyalty programs and rewards to handling wishlists, single sign-on (SSO), referral systems, tiered offerings, and user-generated content (UGC), the journey to creating a cohesive marketing strategy can be complex and fragmented. The primary challenge lies in integrating these…
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How AI Can Improve The Customer Experience: 5 Lessons Learned
Consumers today are becoming more discerning about which brands they trust and support. 71% of surveyed consumers believe that trusting the brands they purchase from or use is now more crucial than it was in the past. Gen Z appears to prioritize this trust even more. The report also reveals that consumers are interested in continuous interactions with brands beyond…
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Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…
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Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI
Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we process information. Understanding how inspiration works involves delving into various psychological principles and cognitive processes. The Psychology of Inspiration At…
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What Is Marketing Data Analytics? Why Your Business Should Embrace It
Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task. When done ineffectively, it can negatively impact decision-making, leading to business failure. I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…
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Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You’ll find artificial intelligence (AI-powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we started with a week of discovery meetings with the staff from leadership down to each employee. After the sessions, we exported all…
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What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!
If you’ve been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new grandson, a new girlfriend (now fiancé), was remodeling my home, found a new hobby in landscaping, and I had merged…
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Ruby: How To Build And Scaling Your Inbound 24/7 Sales Call and Customer Service Team
Providing round-the-clock sales calls and customer support isn’t just an option… it’s become an expectation in virtually every industry. Having a proficient staff that can manage your inbound calls from prospects or customers is essential to the success of many organizations and a differentiator from your competitors. Embarking on the journey to build the necessary infrastructure and assemble a proficient…
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How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet, claiming the company abused its dominance in the digital advertising industry. It’s apparent a growing focus on Google’s monopolistic business…
