Customer Experience
Articles Tagged customer experience:
-
Sales and Marketing Training
Goodhart’s Law: When Marketing Is Not About “Making Money”
If two words in this industry make me groan and walk away, it’s the phrase making money. Marketing technology has advanced extraordinarily, giving brands unprecedented tools to target, engage, and convert customers more efficiently than ever. AI-driven analytics, hyper-personalized messaging, and automated customer journeys can guide prospects seamlessly from awareness to purchase with remarkable precision. But as marketing becomes more effective…
-
Sales Enablement, Automation, and Performance
SignNow: Simplify eSignatures and Document Workflows Today
Time is money, and efficiency is key. Whether you’re managing contracts, onboarding new employees, or finalizing agreements, document handling can quickly become a bottleneck. Printing, scanning, mailing, and waiting for physical signatures slows down your workflow and adds unnecessary costs. That’s where electronic signatures come in, enabling businesses to streamline their operations and move faster. SignNow SignNow, part of the…
-
Social Media & Influencer Marketing
Sprout Social: Increase Engagement In Social Media With This AI-Driven Publishing, Listening, and Advocacy Platform
Have you ever followed a major corporation online only to be disappointed by the quality of content they’re sharing or their lack of engagement with their audience? For example, it’s a telltale sign to see a company with tens of thousands of employees and just a few shares or likes on its content. It’s evidence that they’re simply not listening…
-
Artificial Intelligence
Marketing’s Next Challenge: When AI Unlocks Potential, but Culture Fails to Deliver
Marketing has always been a balance of art and science, creativity and analytics. However, as technology continues to evolve, it has the potential to be either an enabler of innovation or a bureaucratic bottleneck that stifles progress. The rise of artificial intelligence (AI) marks an inflection point at which the limitations of traditional systems, user interfaces (UI), and structured data…
-
E-commerce and Retail
Shop with Friends: Boost Sales on Your Shopify Store with Social Shopping
Driving traffic to your Shopify store is tougher than ever. Even when you manage to attract visitors, only a fraction of them convert into paying customers—most just browse and leave. What’s missing? Social validation. Before making a purchase, shoppers often check in with friends for opinions, especially in industries like fashion. Now, you can harness this natural behavior to increase…
-
E-commerce and Retail
Poper: AI-Powered Popups That Drive Engagement And Conversions Without Annoying Users
Marketers have used popups for years to capture leads, promote offers, and reduce bounce rates. But the reality is that most traditional popups fail to deliver results. Intrusive popups disrupt the browsing experience, leading to frustration and high exit rates. Irrelevant messaging makes popups feel spammy rather than helpful. A lack of smart targeting means users see popups at the…
-
Marketing Events
Adobe Summit: Join Me At The Digital Experience Conference In Las Vegas (March 17-20, 2025)
Adobe Summit 2025 is set to be one of the most influential digital experience conferences of the year, bringing together industry leaders, innovators, and digital marketers to explore the latest advancements in customer experience, artificial intelligence, and personalization at scale. Taking place from March 17–20 in Las Vegas, with online sessions available for those who cannot attend in person, the…
-
Advertising Technology
How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget. But it’s not just a budgetary issue.…
-
Analytics & Testing
Zonka: Revolutionizing Customer Experience Management with AI-Driven Feedback and Insights
Delivering a seamless and personalized customer experience has become the cornerstone of business success in today’s competitive landscape. Whether you’re leading a global enterprise or a startup, understanding customer sentiment and acting on it effectively is vital. The challenge lies in gathering, analyzing, and acting on feedback from multiple touchpoints without overwhelming resources. Zonka Enter Zonka, an AI-powered customer experience…
-
Analytics & Testing
Hotjar: The Behavior Analytics Platform for Improving User Experience and Conversion Optimization
Building a website that performs at its best can feel like trying to solve a puzzle in the dark. While analytics tools show you numbers, they rarely provide the why behind user behavior. This leaves businesses guessing how to improve user experiences (UX), boost conversions, or address pain points. Understanding your audience shouldn’t feel like guesswork. That’s where Hotjar steps…
