Digital Marketing

Articles Tagged digital marketing:

  • Content MarketingBranding Your Shared, Promoted, and Distributed Content

    The Case for Branding in Distributed Media: Strengthening Your Content’s Impact

    Content is king, but how can businesses ensure their valuable content reigns supreme? The answer lies in strategic branding. Whether it’s an eye-catching infographic, a compelling blog post, or a captivating video, branding your shared media can elevate its impact and deliver many benefits. Pros of Branding Establish Ownership: In a world where content is easily shared and repurposed, branding…

  • Paid and Organic Search MarketingSEO Myths Debunked

    The Truth About SEO: Debunking Myths and Embracing Optimization in 2024

    Search Engine Optimization (SEO) is a critical component of digital marketing, yet it’s often misunderstood. Many businesses fail to achieve their SEO goals due to misconceptions and inaction. Let’s explore the realities of SEO and why optimization is crucial for success. The Pitfall of “I Read Something Somewhere” The most common barrier to effective SEO is the I read something…

  • Content MarketingScannable Content: Lists in Articles

    Top 5 Reasons Why I Don’t Use Lists in Every Post

    Readers often scan content rather than read it word-for-word. Virtually every site promotes the list methodology of titles, and I’m not excluding Martech Zone. I try to incorporate lists in virtually every article for easy scanning. There are times, though, when a simple bulleted list isn’t the best methodology. Let’s discuss! Table of ContentsUnderstanding Visual Reading PatternsKey Elements of Scannable…

  • Content MarketingQuantifying Brand Value: Nike Case Study

    The Intangible Value of Brand: Beyond Data-Driven Attribution

    The allure of data-driven attribution models and performance marketing metrics is undeniable. However, as the recent Nike case study illustrates, an overreliance on these approaches can potentially undermine a brand’s long-term value and market position. This article explores the challenges of quantifying brand value and the importance of balancing data-driven marketing with strategic brand-building efforts. The Challenge of Quantifying Brand…

  • Content MarketingResort Marketing Strategies

    Resort Marketing Strategies: Thriving During Economic Stress

    In times of economic uncertainty, one might expect luxury or discretionary spending to be the first budget cut. However, history and recent trends demonstrate that people prioritize improving their quality of life even during challenging times, with travel being a prime example. You can still attract guests and thrive with the right marketing strategies. Here, we’ll explore how to craft…

  • Content MarketingWebsite Content Marketing vs Social Media Marketing

    The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms

    As a marketing technology specialist, I’ve closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let’s dive into some key aspects of this shifting landscape. The Symbiotic Relationship Between Websites and Social Platforms While online activity increasingly gravitates towards social platforms, it’s essential…

  • Content MarketingReasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions

    The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions

    Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…

  • Analytics & TestingElly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution 

    Elly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution 

    Marketers working with ad-driven businesses often face challenges in measuring and optimizing their digital marketing efforts across various platforms. Each platform offers its own set of metrics and reporting systems, creating a fragmented view of overall performance. These data silos make it difficult to accurately attribute new contacts, leads, customers, and revenue to marketing efforts, resulting in wasted advertising budgets…

  • Advertising TechnologySteps for Pay-Per-Click Conversion Optimization and Paid Search

    12 Steps to Driving Pay-Per-Click Conversions and Winning Paid Search in 2024

    When people ask about paid search, I tell them I’m all in on the strategy. This wasn’t always the reality. Organic search and social media could drive far better ROI for quite some time. Over time, though, search has been far more complicated, with massive domains sucking up most of the search engine results page (SERP) and social media crippled organic…

  • Content MarketingTrew Marketing: State of Marketing to Engineers 2024

    From AI to Events: Key Insights for Marketing to Technical Audiences in 2024

    The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to Engineers Report, offers valuable insights for marketers looking to reach this specialized audience effectively. Online Research Dominates the Buying Process One of the most striking findings is that technical buyers now spend an average of…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership