Digital Marketing
Articles Tagged digital marketing:
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Resort Marketing Strategies: Thriving During Economic Stress
In times of economic uncertainty, one might expect luxury or discretionary spending to be the first budget cut. However, history and recent trends demonstrate that people prioritize improving their quality of life even during challenging times, with travel being a…
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The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms
As a marketing technology specialist, I've closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let's dive into some key aspects of this…
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The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions
Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it's…
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Elly Analytics: Make Data-Driven Decisions Through Full-Funnel Marketing Analytics and Advanced Attribution
Marketers working with ad-driven businesses often face challenges in measuring and optimizing their digital marketing efforts across various platforms. Each platform offers its own set of metrics and reporting systems, creating a fragmented view of overall performance. These data silos…
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12 Steps to Driving Pay-Per-Click Conversions and Winning Paid Search in 2024
When people ask about paid search, I tell them I'm all in on the strategy. This wasn't always the reality. Organic search and social media could drive far better ROI for quite some time. Over time, though, search has been…
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From AI to Events: Key Insights for Marketing to Technical Audiences in 2024
The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to Engineers Report , offers valuable insights for marketers looking to reach this specialized audience effectively.…
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What is Digital Marketing? An Overview
Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the origins of digital marketing, its definition, the convergence with traditional marketing, and…
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Soona: An All-in-One Solution for High-Quality E-commerce Product Imagery, Photography, and Video
E-commerce brands face the constant challenge of producing high-quality visual content to attract and engage customers. The demand for fresh, compelling product photos, videos, and social media assets can be overwhelming, especially for smaller businesses with limited resources. Many struggle…
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Why the Google Analytics Mobile App Is a Must-Have for Marketers on the Move
The Google Analytics mobile app offers a fast, intuitive way for marketers and business owners to monitor performance while away from their desks. While the desktop version remains the best environment for in-depth analysis, reporting, and data exploration, the mobile…
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Lucihub: Harnessing the Power of Video Content Creation for Business Engagement
Businesses constantly seek innovative methods to capture attention and forge meaningful connections with their audiences. Video content creation has become a particularly powerful tool, revolutionizing communication strategies across various industries. Video content creation is now emerging as the leading trend…
