Digital Marketing
Articles Tagged digital marketing:
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Should You Leverage Awards in Your Marketing Strategy?
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move the needle in marketing? Let's examine whether pursuing awards is…
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The Explosion, Erosion, and Meandering of Marketing and Sales Technology
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence ( AI ), automation, and digital connectivity. What once took decades to shift…
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Malvertising: How To Protect Your Brand’s Reputation From This Growing Reputation Threat
Digital marketing is continuously evolving, with new technologies reshaping the online landscape. In our connected world, emerging technologies like the Internet of Things ( Iot ) and virtual reality ( VR ) have opened up new advertising possibilities. However, not…
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When Should Your Corporate Website Get a Redesign?
A company’s website is one of its most valuable digital assets. It serves as the face of the brand, a primary marketing tool, and a key driver for lead generation, sales, and customer engagement. However, as business priorities shift and…
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How Social Signals Boost Your Online Presence in 2025: A Dual-Engine Approach
Social signals—interactions like likes, shares, retweets, and comments—act as a real-time pulse of your brand’s popularity and engagement on platforms like X , TikTok , and Instagram . These signals don’t just shine on social media; they ripple into your…
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Do Longer Posts Get More Views? A Data-Driven Analysis
Years ago, I analyzed Martech Zone and tried to identify whether my word count impacted the number of post views. The result was a minimal correlation, which encouraged me that the correct word count is the number of words necessary…
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The Role of Voice Search in Digital Publishing
Not so long ago, voice queries from a person to a computer were the stuff of sci-fi movies. More than 20% of people search for information on the Internet in this way almost every day. Demandsage ...
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How Much Does It Cost to Outsource Your Brand’s Social Media in 2025?
As businesses increasingly rely on social media marketing ( SMM ) to connect with audiences, outsourcing these efforts to agencies or third-party providers has become a pivotal strategic choice. U.S. social media ad spending grew by 13.5% to $82.88 billion…
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DashClicks: The Ultimate Business Software for Lead Generation and Conversion
Without the right tools, acquiring, converting, and maintaining customers can be an overwhelming challenge. Businesses need seamless solutions to generate leads, convert them into customers, and sustain long-term relationships. DashClicks offers an all-in-one software platform that simplifies marketing, sales, and…
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Planet VPN: Work, Test, and Collaborate Securely Across Markets
While Virtual Private Network s ( VPNs ) are often associated with bypassing security or authentication measures, they are much more than that. Businesses, marketers, and agencies use VPNs for various legitimate purposes, from ensuring online security to testing digital…
