Digital Marketing
Articles Tagged digital marketing:
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App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing ( MVT ). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and…
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App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing , also known as split testing , is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with…
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EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today's e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization ( SEO ). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling…
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5 Key Steps to Mastering Cross-Channel Attribution
Have you ever felt like you're juggling too many balls trying to figure out which marketing tactic actually convinced your customer to click buy ? Welcome to the club! In the ever-evolving maze of digital marketing, pinpointing each channel's exact…
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10 Keys To An Effective Guest Blogging Strategy in 2024
Guest blogging has been a pivotal strategy in digital marketing for years, evolving significantly since its inception. Despite changes in search engine algorithms and shifting digital landscapes, guest blogging remains a powerful tool for building brand awareness, establishing authority, and…
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How Tracking Social Media Performance Can Solidify Your Brand’s Online Presence
The world practically lives online now, with more than 5 billion active users on various social media channels . That’s where businesses also find their consumers, both existing and potential. This obviously gets them flocking to the likes of FaceBook…
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MOps Mastery: The Strategic Evolution of Marketing Operations in the AI Era
Marketing Operations ( MOps ) has emerged as a crucial function that drives efficiency, effectiveness, and measurability in marketing initiatives. As businesses strive to navigate the complexities of modern marketing, MOps serves as the backbone that aligns strategy with execution,…
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How Does Google Analytics Collect All Of That Data?
Google Analytics 4 ( GA4 ) has revolutionized how businesses collect and analyze data. By utilizing a sophisticated tracking pixel and integrating with Google's vast data ecosystem, GA4 offers unparalleled insights into user behavior. This integration allows for cross-device tracking,…
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The Myth of the “Best Medium” and the Reality of the Buyer’s Journey
Sales and marketing professionals often seek the holy grail of lead conversion—the single, infallible medium that guarantees success. However, pursuing the best medium to close leads is fundamentally flawed. Modern buying behavior is far more complex and nuanced, requiring a…
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The True Value of SEO: Beyond Rankings and Traffic
Search Engine Optimization ( SEO ) remains a critical component of online success. However, there's a growing divide between SEO practitioners who focus solely on rankings and traffic and those who understand the true impact of SEO on business outcomes.…
