Data Tracking Report 2012

When are consumers willing to share their data? How much data? If you don’t realize it already, Europe typically leads the way on data and privacy issues. Their laws are much stricter and they are much more critical of data capture methodologies. North America tends to lag quite a bit and we have much more of a laissez-faire attitude – often collecting too much and doing too little with it. Consumer willingness to share information

Transforming Big Data into Actionable Insights

2013 may be the year of Big Data… you’re going to see a lot more discussion here on Martech Zone on tools to find, manage and leverage very large volumes of data. Today, Neolane and the Direct Marketing Association (DMA) issued a free report entitled, Big Data: Impact on Marketing Organizations. Key findings on the report are being shared through this infographic. The report finds that most marketing departments are ill-equipped to handle the growing