Domain Authority
Articles Tagged domain authority:
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Domains, Subdomains, and SEO in 2025: A Practical Guide for Businesses and Marketers
Domain strategy is one of those decisions that feels technical on the surface but has lasting consequences for brand equity, organic visibility, and revenue. In 2025, search engines are more sophisticated than ever, yet they remain deeply reliant on historical…
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The Shrinking Economics of Getting Indexed on Google
The internet has always had a peculiar moral code when it comes to labor. Build something for free, and you are celebrated as a visionary. Volunteer your time to improve a shared resource, and you are applauded for your generosity.…
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What is Authority?
In the digital landscape, authority has become a critical determinant of business success, yet it remains one of modern business's most misunderstood and poorly measured aspects. At its core, business authority represents the degree to which a company or individual…
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How To Calculate Your Organic Search Potential in 2026
Most SEO forecasting models dramatically overestimate organic growth because they begin with a flawed premise: take keyword volume, apply a legacy CTR curve, assume a top-three ranking, and produce a traffic number that looks good on a slide but has…
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Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2025
If you've been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget…
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Your Keyword Strategy Should Focus on Intent, Depth, and Authority
For many years, SEO was synonymous with keywords. Success was measured by how often a site appeared for certain phrases and how many times those words were crammed into titles, tags, and paragraphs. For a while, it seemed to work.…
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What is SEO? Search Engine Optimization In 2025
One area of expertise that I've focused my marketing on over the last two decades is search engine optimization ( SEO ). In recent years, I've avoided classifying myself as an SEO consultant, though, because it has some negative connotations…
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The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort
Tumblr , once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs…
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How Modern PR Agencies Measure Success in the Digital Age
In the past, public relations ( PR ) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine was considered a win. These traditional media placements…
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The SEO Iceberg: Hidden Factors That Are Sinking Your Organic Rankings
When it comes to SEO , most folks focus on the shiny stuff above the waterline: keywords, site speed, backlinks, and content quality. The usual ranking factor suspects. It’s like watching the Titanic steam full-speed ahead, confidently dodging obvious icebergs—but…