Dooh
Articles Tagged dooh:
-
How Publishers Can Regain Control with an Ad Server
There’s a subtle collapse underway in digital publishing; we all see it. CPMs feel squeezed, margins are thinner, and the monetization power seems to live in others’ hands. CTV CPMs sold to buyers are anywhere between 10% and 30% cheaper…
-
The Unmissable Channel: Your 2026 OOH Playbook for Proving Performance and Defying Digital Fatigue
The challenge for every marketing leader entering 2026 is clear: how do you secure unskippable consumer attention while navigating an increasingly expensive, privacy-restricted, and fragmented digital world? The answer is returning to the largest, most trusted canvas available — Out-of-Home…
-
The Non-Sponsor’s Playbook: Making the Most of Milano Cortina 2026
The 2026 Olympic Winter Games in Milano Cortina will command the world’s attention next year. For global household names, the opportunity to stand atop the podium as an official sponsor is worth the multi-million-dollar investment. But for most brands including…
-
Bannerflow: Create, Publish, and Optimize Smarter Ads — All in One Place
When your digital campaigns are slow to launch, scattered across multiple tools, and time-consuming to scale, your performance suffers the consequences. Today’s marketers need more than speed — they require precision, collaboration, and personalization. Traditional creative workflows can’t keep up…
-
Local Marketing in 2025: The 7 Trends and Technologies Local Businesses Can No Longer Ignore
The landscape of local marketing has transformed dramatically. Google data continues to show that searches for local places outpace comparable searches without local intent. This shift indicates that consumers increasingly expect search results to automatically consider their location, making local…
-
Beyond the Billboard: The Power of Programmatic DOOH in Modern Advertising
Digital-out-of-home advertising ( DOOH ) is dynamically reshaping the advertising landscape, offering marketers tools to achieve maximum engagement and campaign efficiency. Given this approach's growing importance, we will dive into DOOH advertising. Let’s embrace this technology and see what the…
-
The Evolution and Effectiveness of Billboard Advertising: A Comprehensive Guide
Billboard advertising, a cornerstone of out-of-home ( OOH ) advertising, has undergone significant transformations since its inception. This article delves into the history, evolution, and current state of billboards, exploring its transition from static displays to dynamic digital out-of-home (…
-
UZE Ads: The Marketplace Platform For Mobile Digital Out-Of-Home Advertising
During the pandemic, the advertising market took a hit. Expected, of course, but a 19.1% drop in H1 220 is a serious impact on businesses. COVID-19 has reshaped the consumer landscape, as it has so many other aspects of daily…