Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong

The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are spending more time online before they make their purchase decisions. 81% of respondents researched their

Multichannel E-commerce Strategies for a Changing Holiday Season

The idea of Black Friday and Cyber Monday as a one-off blitz day has shifted  this year, as large retailers advertised Black Friday and Cyber Monday deals across the entire month of November. As a result, it has become less about cramming a one-off, single-day deal into an already crowded inbox, and more about building a longer-term strategy and relationship with customers throughout the entire holiday season, surfacing the right ecommerce opportunities at the right times

How to Measure, Avoid, and Reduce High Shopping Cart Abandonment Rates

I’m always surprised when I meet a client with an online checkout process and how few of them have actually tried to make a purchase from their own site! One of our new clients had a site they invested a ton of money into and it’s 5 steps to go from the home page to the shopping cart. It’s a miracle that anyone is making it that far! What is Shopping Cart Abandonment? It may

How to Improve Mobile Conversion Rates With Digital Wallets

Mobile conversion rates represent the percentage of people who opted into using your mobile app/ mobile-optimized website, out of the total number of those who were offered to. This number will tell you how good your mobile campaign is and, with attention to details, what needs to be improved. Many otherwise successful e-commerce retailers see their profits plummet when it comes to mobile users. Shopping cart abandonment rate is ridiculously high for mobile websites, and that is if you’re

10 Proven Ways to Drive Traffic to Your Ecommerce Website

“Ecommerce Brands are Facing 80% Failure Rate” Practical E-commerce Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his e-commerce business. Feigenson, with his wife, launched an eco-friendly accessories brand named Mushie in July of 2018. Since then, there is no going back for the owners as well as for the brand. Today, Mushie brings around $450,000 in sales. At this competitive e-commerce age, where 50% of sales

E-commerce Product Reviews: 7 Reasons Why Online Reviews Are Essential for Your Brand

One may have noticed how it is becoming more and more common for businesses, especially for those in the e-commerce sector, to include reviews on their websites. This is not a case of a fad, but a development that has proven to be highly effective in earning the trust of customers. For e-commerce businesses, it is vital to winning the trust of customers, especially first-time ones, as there is no way for them to see the

How Blockchain Will Fuel Transformation in The E-Commerce Industry

Like how the e-commerce revolution hit the shopping shores, be ready for another change in the form of blockchain technology. Whatever the challenges in the e-commerce industry, the blockchain promises to address quite a lot of them and make business easier for the seller as well as the buyer. To know how blockchain will have a positive benefit to the e-commerce industry, first, you need to know about the advantages of blockchain technology and the