Ecommerce
Articles Tagged ecommerce:
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11 Ways Artificial Intelligence Is Transforming Fashion E-commerce
Over the last couple of years, we've been working with several fashion e-commerce clients to help them digitally transform. One area that we've been researching and exploring is how artificial intelligence ( AI ) can be deployed as a tool…
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How AI Can Improve Customer-Brand Relationships
As a design strategist and user experience ( UX ) researcher working in tech, I’m always trying to learn from people to design the most engaging digital experiences. I want to understand how they think, feel, act, and, most importantly,…
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How to Maximize the Impact of Google’s Performance Max (PMax) Features
Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max ( PMax ) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels,…
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What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog's age... I was on blogger previously). I do believe it's worth publishing…
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5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns
An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers…
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Amazon Tech Can Help Your Wellness Brand Grow
In a saturated, competitive marketplace like Amazon , it is imperative that wellness brands stand out in order to succeed. Whether they are a start-up, in their growth stage, or reaching maturity, all brands are looking for ways to grow…
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What Is Dropshipping? Who Can Benefit? Tips On Getting Started
People are often reluctant to start an online store because of all the hassles and costs. But imagine if you find a supplier who will pay you the upfront inventory price of thousands of items and manage other operations. It…
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Mailchimp: All-In-One Site, E-Commerce, Marketing, Automation, And Email Marketing Platform
Today, Intuit Mailchimp is a formidable marketing platform and email service provider ( ESP ) that's simply hard to beat. Years ago, I was running our newsletters off of Mailchimp but left the platform when my account was disabled for…
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A Shopify Product Feed Integrated To Google Merchant Center Is Critical To Your Online Store’s Success
The first step for most people that are researching a product online, their first step is often Google . Brands often think that selling their products on Google simply means that they can have their products show up on Google…
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Volusion: Create, Sell, and Grow With One Simple Ecommerce Solution
Launching an online store has never been easier—but sustaining one that’s fast, scalable, and conversion-focused is another story. Many entrepreneurs 1mization, payment processing, and SEO management. What’s often missing is a unified platform that blends simplicity with power—one that grows…
