Email Marketing
Articles Tagged Email Marketing:
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The 6 Myths of Social Media Marketing in 2024
I have a good friend who owns a home services business that I’ve helped over the years. He often tells me how his competitors are all over social media and he feels left behind because his company isn’t publishing there consistently. While social media has become integral to many businesses’ digital marketing strategies, the landscape has evolved significantly in recent…
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What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance Marketing?How is Performance Marketing Different?Performance Marketing Channels and FormatsPerformance Marketing BenefitsMeasuring Performance Marketing SuccessCommon Performance Marketing KPIsHow Performance Advertising WorksPerformance Marketing: Agency vs. In-HouseAgencyIn-HousePerformance Marketing Trends in 2024 What is Performance Marketing? Performance marketing…
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MailTimers: Create Urgency and Boost Conversions with Email Countdown Timers
Capturing your audience’s attention and driving them to take action can be a challenge. Email marketers constantly seek innovative ways to stand out in crowded inboxes and encourage recipients to engage with their messages. One effective strategy is a countdown timer to drive visitors to click on your CTA to create a sense of urgency and scarcity, motivating readers to…
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How Can You Balance Multiple Content Distribution Goals in 2024?
You have a lot of published content, and you want to develop a winning content distribution strategy to show it to the world and achieve positive results as efficiently as possible. On the one hand, it’s never been so easy to engage with customers due to the large number of content distribution channels — search engines (SEO), email marketing, social…
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Crafting a Winning Go-to-Market (GTM) Strategy: Framework and Focus
In my current company, the organization was focused on developing its intellectual property, and it took every ounce of investment funding and effort to produce the results they were looking for before going mainstream. They hired me to solidify the messaging and visuals now and take them there. It’s been an incredible journey—with a steep learning curve and a ton…
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Cultivating Your Content Marketing Garden: How to Grow Your Reach with a Corporate Blog
A corporate blog can be likened to a thriving garden in content marketing. Just as a garden requires careful cultivation to produce a bountiful harvest, a successful blog needs nurturing and attention to grow its reach and yield a loyal readership. Let’s explore how you can tend to your content marketing garden and reap the rewards of a well-maintained corporate…
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Mailchimp: Streamlining Customer Communication with Transactional Emails (Formerly Mandrill)
Transactional emails are automated, one-to-one messages triggered by user actions or behaviors. Examples include welcome emails, password reset requests, order confirmations, order status updates, and shipping notifications. These emails are essential for maintaining customer communication and providing timely updates related to their interactions with a service or product. To comply with CAN-SPAM laws and best practices, transactional emails must: Not…
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Visual Quiz Builder: Build Interactive Quizzes to Drive Personalized Product Recommendations and Remarketing on Shopify
When new customers land on your Shopify store, they are often met with a vast array of products. While standard navigation and search functionalities serve their basic needs, they may not effectively guide customers to the products best suited for them. This is where the power of interaction comes into play. Interactive quizzes significantly increase customer engagement and serve as…
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Success.Ai: Unleash the Power of AI in Your B2B Email Sales Outreach and Appointment Setting
The ability to connect with potential buyers quickly and efficiently is paramount. Yet, many businesses struggle to break through the noise, facing challenges like low open rates, high bounce rates, and the daunting task of personalizing outreach at scale. Securing that first appointment is often the most formidable challenge. The B2B landscape is competitive, requiring sales warriors to reach out,…
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10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It
Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the top ten pitfalls that can lead to subscribers hitting the unsubscribe button. Each reason is a cautionary tale and a…
