How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.
Maximize Your Deliverability with Marketing Cloud’s Sender Authentication Package
Most companies sending email truly underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can wind up in the junk folder of someone who subscribed and wished to convert with your company. That’s a terrible situation to be in. Even worse, you may not even realize that your emails are being routed to junk unless you’re using an inbox monitoring tool. My recommendation for this is our partners at
7 Reasons to Cleanse Your Email List and How to Purge Subscribers
We’re focusing a lot on email marketing recently because we’re really seeing a lot of problems in this industry. If an executive continues to pester you on your email list growth, you really need to point them to this article. The fact is, the larger and older your email list, the more damage it may be having to your email marketing effectiveness. You should, instead, be focused on how many active subscribers you have on your
The Stupid Way I Increased Our Inbox Placement Rate by 15%
Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single subscriber… and those rules are never actually communicated to the
Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?
Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than 3,800 solutions —has hit its tipping point. Our simple answer: No, it hasn’t. Innovation isn’t