Verify Your Email Marketing Lists Online: Why, How, and Where

How to evaluate and find the best email verification services on the web. Here’s a detailed list of providers as well as a tool where you can test an email address right in the article.

7 Reasons to Cleanse Your Email List and How to Purge Subscribers

We’re focusing a lot on email marketing recently because we’re really seeing a lot of problems in this industry. If an executive continues to pester you on your email list growth, you really need to point them to this article. The fact is, the larger and older your email list, the more damage it may be having to your email marketing effectiveness. You should, instead, be focused on how many active subscribers you have on your

The Stupid Way I Increased Our Inbox Placement Rate by 15%

Email delivery is stupid. I’m not kidding. It’s been around for over 20 years but we still have 50+ email clients that all display the same code differently. And we tens of thousands of Internet Service Providers (ISPs) who all basically have their own rules around managing SPAM. We have ESPs that have stringent rules that businesses have to conform to when adding a single subscriber… and those rules are never actually communicated to the