Esp
Articles Tagged esp:
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Marketing Cloud: Maximize Your Email Deliverability with Sender Authentication Package
Most companies sending emails genuinely underestimate how much deliverability can impact their organization. A beautiful, well-constructed, and highly effective email can be in the junk folder of someone who subscribed and wished to convert to your company. That's a terrible…
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How to Choose an Email Service Provider (ESP)
This week, I met with a company that was considering leaving its email service provider ( ESP ) and building its email system internally. I would have said no if you asked me a decade ago if that were a…
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Email Marketing: Simple Subscriber List Retention Analysis using Excel or Google Sheets
Subscriber retention has its roots in the newspaper industry. Several years ago, I worked for a Database Marketing company specializing in Newspaper Subscription Analytics. One of the KPIs for segmenting and marketing to subscription prospects was their ability to retain…
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Instiller: Scale Your Agency with White-Label Email Marketing
Digital agencies often find themselves in a difficult position when managing client marketing stacks. Using mainstream email service providers frequently means your clients see the vendor's branding instead of yours, and worse, those same vendors often market directly to your…
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How to Justify Responsive Email Design For Mobile Email Clients… and Where to Get Help
It's pretty shocking that more people utilize their smartphones to read email than to make phone calls (insert sarcasm about connectivity here). Purchases of older phone models have dropped by 17% year over year, and 180% more business people are…
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The Dirty Secret of Email Service Providers and Internet Service Providers
There's a dirty secret in the email marketing industry. It's the elephant in the room that no one talks about. No one can talk about it for fear of retribution by the very people who are supposed to be policing…
