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  • Content MarketingWhat is a Brand? Failures, Value, Tips, and Takeaways

    What is a Brand?

    If I were to admit one thing after decades in marketing, it was honestly that I vastly underestimated the impact of a brand across marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more difficult than I ever…

  • Artificial IntelligenceAI in Marketing: Examples and Impact

    AI in Marketing: Examples and Impact

    Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…

  • Social Media & Influencer MarketingThe De-Evolution of Social Media: From Utopian Promise to Digital Dystopia

    The De-Evolution of Social Media: From Utopian Promise to Digital Dystopia

    In the early days of social media, I was captivated by its potential—a direct channel where brands, governments, experts, and individuals could communicate and educate without traditional media filters. It promised a democratized flow of information, unprecedentedly connecting creators and audiences. While social media remains a valuable tool for networking and information discovery, the landscape has become increasingly challenging due…

  • Social Media & Influencer MarketingFacebook Business Page: Advertising and Marketing Strategy

    Getting Started with Facebook Business Pages and Meta Advertising

    Facebook has long been a useful tool for marketers. With over 3.07 billion monthly active users across its family of apps, including Facebook, Instagram, WhatsApp, and others, the social media platform provides brands with the opportunity to cast a wide net and attract customers from around the world. That said, simply creating a Facebook page for your business or publishing…

  • Analytics & TestingMeta Analytics and Facebook Analytics

    A Breakdown of Meta’s Analytics Tools: What They Do and Why They Matter

    Meta’s ecosystem remains a powerhouse for brands, marketers, and creators looking to connect with audiences on Facebook, Instagram, and beyond. The platform offers unparalleled reach with billions of active users, but raw numbers alone don’t guarantee success. That’s where Meta’s analytics tools come in. These tools help you decode performance, understand your audience, and optimize strategies, whether running organic campaigns…

  • Social Media & Influencer MarketingDead Followers on Social Media

    A Growing Number of Your Brand’s Followers Are Dead… Seriously

    Massive user numbers are often used to showcase the reach of platforms like Facebook, Instagram, TikTok, and X (formerly Twitter). However, behind these numbers lies a growing and often overlooked issue: the significant portion of accounts that belong to deceased individuals. Understanding this reality is crucial for brands, as it impacts platforms’ actual value and marketing efforts’ effectiveness. The Rising…

  • E-commerce and RetailValentine's Day Social Media Contest Ideas

    ShortStack: Valentine’s Day Social Media Contest Ideas for 2025

    Valentine’s Day is almost upon us, and it’s time to roll out those Valentine’s promotions! Valentine’s day is a great retail marketing holiday to take advantage of. Valentine’s Day returned to its romantic traditions, with total spending on significant others for the holiday expected to reach a record $14.2 billion, an average of $185.81 per person. NRF You should schedule…

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