Ga4
Articles Tagged ga4:
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Analytics & Testing
Hootsuite: How to Add Google Analytics 4 UTM Campaign Tracking To Your Social Media Posts
Utilizing UTM parameters for your distributed social media links is essential for effective digital marketing. They provide a robust framework for tracking the effectiveness of your social media campaigns in Google Analytics (GA4) by allowing you to see precisely how much web traffic is derived from specific links shared across your platforms. This information is crucial for evaluating the performance…
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Content Marketing
WordPress: Build a Modal To Dynamically Populate From A Custom Post Type Using Ajax
One of the major projects that I’ve worked on in the last year is building out an acronym library using a custom post type (CPT) on Martech Zone. I’ve defined over 1,000 marketing, sales, and technology-related acronyms on the site! It’s been quite popular and drives much engagement with readers and search engine referrals. While I’m happy with the engagement,…
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E-commerce and Retail
How to Analyze, Measure, Reduce, and Recover Shopping Cart Abandonment
I’m always surprised when I meet a client with an online checkout process and how few have tried to purchase from their own site! One of our new clients had a site they invested a ton of money into, and it’s five steps to get from the product page to the shopping cart. It’s a miracle that anyone is making…
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Content Marketing
WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin
Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions (CTA) throughout the sites. The button shortcode we use automatically outputs a nice button by adding classes to the output HTML. Here’s the shortcode to produce a button to…
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Analytics & Testing
How Do You Filter Out Your IP Address From Google Analytics 4?
When it comes to filtering an internal IP address in GA4, this process is important for ensuring the accuracy of your data. By filtering out internal traffic, such as visits from employees or onsite testing, you can get a clearer picture of genuine user engagement. This is done by defining specific IP addresses or ranges as internal and excluding their…
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Advertising Technology
Harnessing the Power of Calls to Action: A Guide to Effective Strategy, Design, and GA4 Event Measurement
Today’s Call To Action (CTA) is more than just a button or link on your content; it’s a crucial gateway to deeper customer engagement. While often underestimated, CTAs play a pivotal role in guiding your audience from casual interest to active participation in your brand. Let’s dive into understanding CTAs and how to craft them effectively, incorporating contemporary digital advancements.…
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Content Marketing
Displays May Be Ultra-Wide, But That Doesn’t Mean Your Web Page Should Be
Chances are, you’ve likely visited a website whose design incorporates the full width of the browser. You may have noticed the content wasn’t easy to digest as your eyes scanned the full width of the page. It’s actually a well-known readability and user experience (UX) issue. Research in typography and cognitive psychology suggests that shorter line lengths make reading easier…
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Artificial Intelligence
Anova.ai: Marketing Analytics Powered by Generative AI Using Google Analytics
Staying ahead of the game is essential for businesses, especially for small and medium-sized enterprises (SMBs). Anova.ai emerges as the game-changer, offering a pioneering platform powered by generative AI (GenAI), purposefully designed to empower marketers with unprecedented insights and data-driven decision-making abilities. The Anova Way vs. The Current Way Anova.ai follows an accelerated, intuitive, and frictionless approach, starkly contrasting with…
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Analytics & Testing
How To Track Subdomains In Google Analytics 4 Accounts
By default, Google Analytics 4 (GA4) tracks all subdomains of a domain in your account, even without cross-domain tracking enabled. That’s useful if you want to aggregate all of your company’s activities throughout your subdomains in a single Google Analytics account. Martech Zone, for example, publishes translated versions of our site utilizing subdomains for each language published. Within Google Analytics…
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Analytics & Testing
How To Use Google Analytics 4 Events to Track Category Popularity in WordPress
Category popularity can help you understand what content your audience finds most engaging. Tracking this data can help you tailor your content strategy and enhance user experiences. Google Analytics 4 (GA4) offers powerful event tracking capabilities, enabling you to monitor your WordPress website’s category views. In this article, we’ll explore how to implement event tracking to measure the popularity of…