Gartner
Articles Tagged gartner:
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How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any…
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5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market (GTM) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But how do you…
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How Virtual Assistants Are Transforming Customer Personalization—and Innovation
Personalization is profitable (when it works). Connecting with customers on a deeper level is an undisputed game-changer in sales and brand development. Understanding the audience—their needs, preferences, and behaviors—leads to better problem-solving and conversions. Businesses that leverage personalization can achieve…
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The MarTech Optimization Playbook for Modern CMOs
Marketing technology (MarTech) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and…
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The Six Stages of the B2B Buyer’s Journey
Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring…
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Scaling Your Applications: A C-Suite Guide for Getting Enterprise-Ready
Scalability is an architectural approach in which system components are designed for efficiency, modularity, and growth. An excellent resource on application scaling techniques is Acropolium, a firm that has assisted in scaling over 100 applications since 2005. I’d encourage you to read…
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The Hidden Value of Marketing: Navigating Challenges and Proving Worth in a Complex Landscape
Marketing departments are finding themselves in a precarious position. Despite their critical role in driving sales and brand awareness, marketing teams are frequently undervalued and misunderstood. This misconception can lead to budget cuts, unrealistic expectations, and unfair judgments about the…
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What Is a Contract Management System? Its Role, Benefits, and Place in the CLM Ecosystem
A Contract Management System (CMS) is a type of software designed to help organizations organize, track, and manage their contractual agreements. While it often serves as the entry point into more advanced contract lifecycle management (CLM), a CMS can stand…
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Insights That Convert: How User Analytics Becomes Your Secret Weapon?
Before you start redesigning your entire site in a panic, there’s a hero waiting to be unleashed: user analytics. It’s not a fancy gadget straight out of a sci-fi movie. It’s a set of tools that track how customers actually interact with your store. This article dives…
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10 Ways That Companies Are Reducing Data Storage and Retention Costs
We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month,…
