Articles Tagged google:
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How To Get Your Business Google Guaranteed Badge for Your Home Service Company’s Local Ads
As a local service provider, you always seek ways to stand out from your competitors and attract more customers. One way to do this is by earning the Google Guaranteed badge, a program offered by Google Local Ads that can…
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2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech . From the overwhelming impact of artificial intelligence ( AI ) to the brand wars with ad blockers – this past year was saturated…
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Amazon Attribution in 2024: A Comprehensive Overview
Amazon’s e-commerce platform continually adapts to the digital market landscape, introducing advanced tools and techniques for sellers to measure and optimize their performance. Among these, Amazon Attribution is a vital instrument for sellers who want to assess the impact of…
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Google Vertex AI: Your AI Powerhouse for Every Business Need
In a recent article, I explained why I left the agency business behind and accepted a CMO position at a retail AI platform, OpenINSIGHTS . In full disclosure, the company is a Google partner and has designed and engineered a…
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Update Google Maps With GeoJSON or KML Files Using the JavaScript API
KML (Keyhole Markup Language) and GeoJSON (Geographic JSON ) are two file formats used for storing geographic data in a structured manner. Each format is suitable for different types of applications and can be used in various mapping services, including…
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Maximizing Mobile Marketing With Google Wallet and Apple Wallet
Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience ( UX ) and open up new avenues for marketing and customer engagement. This article delves…
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Make Yourself Indispensable To Potential and Current Employers With These Digital Marketing Courses and Certifications
It's a challenging economy right now for marketing professionals. If you're at risk of losing employment or you've been laid off and are job hunting, I'd encourage you to take the time to expand your knowledge of digital marketing beyond…
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Seizing Market Potential Through Unified Commerce
In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration…
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Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data
We're still using spreadsheets! This is something I often hear from companies who are embarrassed by their company's lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets , though, they'd likely be quite…
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The Art of Asking Customers for Reviews: 5 Insider Tips and Tricks
In my experience, many businesses underutilize an important way to build credibility with prospective customers — asking their current clients for reviews. If approached correctly, however, having positive online testimonials can be one of the most effective ways to convert…
