Google Analytics
Articles Tagged google analytics:
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Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2025
If you've been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget…
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Google Analytics 4: How to Safely Grant Access to Your Consultant or Agency
For many organizations, Google Analytics is the lifeblood of marketing insights. Yet when it comes time to bring in a consultant or agency to help, giving them access must be handled carefully. Too often, businesses either grant too much power…
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The Ultimate 2025 WordPress SEO Checklist: A Step-by-Step Blueprint for Rankings, Speed, and Search Visibility
If you want your WordPress site to rank well in search engines, load quickly for users, and outperform the competition, it takes more than just writing great content. If you're a long-time reader, you know that this site went through…
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Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting
Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams…
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Contentsquare: Unlock Customer Experience Wins with Agentic AI-Powered Insight
Your customers expect more than just functionality—they expect fluid, frictionless digital journeys that feel personalized and intuitive. But when journeys break down, the consequences are immediate: disengagement, abandonment, and churn. And with data scattered across platforms, understanding what’s really happening…
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LinkTrackr: Supercharge Affiliate Tracking & Cloak Links Like a Pro
Affiliate marketers face an uphill battle today. Between ad fraud, commission hijacking, and poor tracking by affiliate networks, it isn't easy to trust the data or the dollars. Worse, long and ugly affiliate URLs can turn off savvy visitors or…
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Zoho Analytics: AI-Powered Business Intelligence for Every Role and Data Source
Businesses today face an overwhelming challenge: making sense of the vast and varied data they collect. Whether it's sales metrics from a CRM , marketing performance from third-party tools, or operational data stored across databases and spreadsheets, organizations struggle to…
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Coupler.io: Integrate and Automate Your Marketing Data Without Lifting a Finger
Modern marketers are drowning in data—but it’s often siloed, messy, and manually exported across multiple platforms. The tedious routine of exporting CSVs , copying and pasting them into spreadsheets, and updating stakeholder dashboards isn’t just inefficient—it’s error-prone. For data-driven teams…
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Ruler Analytics: Connect Revenue to Marketing with Closed-Loop Attribution
Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working and what’s wasting your budget. That’s where closed-loop analytics comes…
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Google Analytics: Understanding Traffic Sources, How AI Clicks Are Treated, and Why the “Other” Channel Bloats
Google Analytics ( GA4 ) builds every session’s attribution from a few core inputs: referrer headers, campaign parameters, and ad click identifiers. At collection time, it populates traffic-source dimensions such as source and medium, then applies a rule set called…
