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Articles Tagged google analytics:
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Content Marketing
Contentsquare: Unlock Customer Experience Wins with Agentic AI-Powered Insight
Your customers expect more than just functionality—they expect fluid, frictionless digital journeys that feel personalized and intuitive. But when journeys break down, the consequences are immediate: disengagement, abandonment, and churn. And with data scattered across platforms, understanding what’s really happening can feel impossible. Contentsquare Contentsquare eliminates that complexity with a unified, AI-powered digital experience platform that gives marketers, product teams,…
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Customer Data Platforms
Coupler.io: Integrate and Automate Your Marketing Data Without Lifting a Finger
Modern marketers are drowning in data—but it’s often siloed, messy, and manually exported across multiple platforms. The tedious routine of exporting CSVs, copying and pasting them into spreadsheets, and updating stakeholder dashboards isn’t just inefficient—it’s error-prone. For data-driven teams that want to move fast, that’s a major problem. Coupler.io Coupler.io is a no-code data automation platform that connects your favorite…
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Paid and Organic Search Marketing
Zutrix: Unlock SEO Wins with AI, Alerts, and Whitelabel Reports
Driving traffic to your website isn’t just about ranking high for a few keywords—it’s about consistently managing technical health, identifying trends, tracking performance, and adapting fast. For individual marketers and large SEO teams alike, the challenge is finding a tool that can do it all without requiring 10 different subscriptions and endless manual oversight. Zutrix Zutrix is a comprehensive SEO…
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Analytics & Testing
Measuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction
Effective customer service is at the core of a successful business, and tracking the right key performance indicators (KPIs) is essential for evaluating performance. However, the pursuit of one metric over another can sometimes lead to unintended consequences that negatively affect customer experience. By striking the right balance between various KPIs, companies can improve their customer service operations while maintaining…