Google Analytics
Articles Tagged google analytics:
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Track Mailto Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn't just a platform to load all your website's scripts; it's also a robust tool to customize where and…
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What is Cohort Analysis? Your Detailed Guide for Cohort Exploration in GA4
Google Analytics 4 ( GA4 ) offers a powerful Cohort Exploration report that enables you to understand user behavior over time. This guide dives into what cohort analysis is, why it's valuable, how to use the GA4 report, and how…
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WordPress: Open A LiveChat Window By Clicking A Link or Button Using Elementor
One of our clients uses Elementor as their WordPress page builder. We've been helping them clean up their inbound marketing efforts over the last few months, minimizing the customizations they implemented and improving the systems' communication—including analytics. The customer has…
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Hootsuite: How to Add Google Analytics 4 UTM Campaign Tracking To Your Social Media Posts
Utilizing UTM parameters for your distributed social media links is essential for effective digital marketing. They provide a robust framework for tracking the effectiveness of your social media campaigns in Google Analytics ( GA4 ) by allowing you to see…
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Diib: Transform Your Website’s Performance with Smart SEO Tools You Can Understand
Businesses and entrepreneurs constantly navigate the complexities of online visibility and engagement. With search engine algorithms changing frequently and competition intensifying, staying ahead in the digital space has become a significant challenge for many. A strong online presence is no…
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Visual Quiz Builder: Build Interactive Quizzes to Drive Personalized Product Recommendations and Remarketing on Shopify
When new customers land on your Shopify store, they are often met with a vast array of products. While standard navigation and search functionalities serve their basic needs, they may not effectively guide customers to the products best suited for…
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Tips for New Marketers From This Ol’ Veteran
The journey from a novice to a seasoned professional is both exhilarating and challenging. With the integration of digital technologies and the advent of artificial intelligence ( AI ) reshaping the landscape, marketers today must be adept not only at…
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Google Analytics: iOS and Android Mobile App vs. Web Interface
While Google Analytics is primarily known for its web interface, it offers dedicated mobile apps for iOS and Android users. I've been utilizing the mobile app on iOS for the last few months and have to admit that I find…
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WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin
Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions ( CTA ) throughout the sites. The button shortcode…
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How Do You Filter Out Your IP Address From Google Analytics 4?
When it comes to filtering an internal IP address in GA4, this process is important for ensuring the accuracy of your data. By filtering out internal traffic, such as visits from employees or onsite testing, you can get a clearer…
