Google Analytics
Articles Tagged google analytics:
-
WordPress: Open A LiveChat Window By Clicking A Link or Button Using Elementor
One of our clients uses Elementor as their WordPress page builder. We’ve been helping them clean up their inbound marketing efforts over the last few months, minimizing the customizations they implemented and improving the systems’ communication—including analytics. The customer has LiveChat, a fantastic chat service with robust Google Analytics integration for every step of the chat process. LiveChat has a…
-
Hootsuite: How to Add Google Analytics 4 UTM Campaign Tracking To Your Social Media Posts
Utilizing UTM parameters for your distributed social media links is essential for effective digital marketing. They provide a robust framework for tracking the effectiveness of your social media campaigns in Google Analytics (GA4) by allowing you to see precisely how much web traffic is derived from specific links shared across your platforms. This information is crucial for evaluating the performance…
-
Diib: Transform Your Website’s Performance with Smart SEO Tools You Can Understand
Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.
-
Visual Quiz Builder: Build Interactive Quizzes to Drive Personalized Product Recommendations and Remarketing on Shopify
When new customers land on your Shopify store, they are often met with a vast array of products. While standard navigation and search functionalities serve their basic needs, they may not effectively guide customers to the products best suited for them. This is where the power of interaction comes into play. Interactive quizzes significantly increase customer engagement and serve as…
-
Tips for New Marketers From This Ol’ Veteran
The journey from a novice to a seasoned professional is both exhilarating and challenging. With the integration of digital technologies and the advent of artificial intelligence (AI) reshaping the landscape, marketers today must be adept not only at traditional strategies but also at leveraging the latest tools and platforms. If you’ve recently read about my move into the AI industry,…
-
Google Analytics: iOS and Android Mobile App vs. Web Interface
While Google Analytics is primarily known for its web interface, it offers dedicated mobile apps for iOS and Android users. I’ve been utilizing the mobile app on iOS for the last few months and have to admit that I find it both impressive and usable in ways that differ from the site. How do they compare, and which platform best…
-
WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin
Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions (CTA) throughout the sites. The button shortcode we use automatically outputs a nice button by adding classes to the output HTML. Here’s the shortcode to produce a button to…
-
How Do You Filter Out Your IP Address From Google Analytics 4?
When it comes to filtering an internal IP address in GA4, this process is important for ensuring the accuracy of your data. By filtering out internal traffic, such as visits from employees or onsite testing, you can get a clearer picture of genuine user engagement. This is done by defining specific IP addresses or ranges as internal and excluding their…
-
Blueprint to Success: Crafting the Ultimate Web Design Process
Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…
-
Kissmetrics: Uncover the Power of Behavioral Analytics With Actionable Insights
Businesses grapple with the challenges of obtaining actionable insights from their data. On one end of the spectrum, products like Google Analytics present a steep learning curve, demanding extensive customization and filtering to render data usable. Conversely, platform analytics often oversimplify user behavior, providing basic metrics that fall short of uncovering the intricacies of customer engagement. It’s within this gap,…
