Google Analytics
Articles Tagged google analytics:
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Advertising Technology
Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know
Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution models are important for several reasons: Optimize marketing strategies: By understanding which touchpoints are most effective in driving conversions, businesses…
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Analytics & Testing
Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization
As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple e-commerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block that had additional details about the products. If we published the section in the default region,…
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Analytics & Testing
Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, so that you actually have historic data come July! What Is Google Analytics 4? This is a question still burning in…
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Content Marketing
Grow: Empower Your Marketing Team With No-Code Business Intelligence
Making data-driven decisions shouldn’t be the privilege of analysts or IT teams—it should be the superpower of every employee. Companies are often hindered by fragmented tools, inaccessible data, and slow, technical bottlenecks that hinder insights when they’re most needed. Grow Grow is a no-code, full-stack business intelligence (BI) platform that simplifies the entire data lifecycle—from connection to visualization—without requiring any…
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Content Marketing
Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
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E-commerce and Retail
Tadpull: The E-commerce Data Pond Walkthrough
The world of eCommerce is packed to the brim with data of all different types, stemming from numerous sources. As the data multiplies and your business grows, navigating, consolidating, and interpreting it becomes increasingly difficult. Access to critical customer, inventory, and campaign data becomes necessary for further expansion and helps leaders make insightful, calculated business decisions. In today’s landscape where…
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Content Marketing
Website Features Checklist: The 68 Ultimate Must-Haves for Your Site
Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many…
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Advertising Technology
Google Analytics: Why You Should Review And How To Modify Your Acquisition Channel Definitions
We’re assisting a Shopify Plus client where you can buy leisurewear online. Our engagement is to assist them in the migration of their domain and optimization of their site to drive more growth through organic search channels. We’re also educating their team on SEO and helping them to set up Semrush (we are a certified partner). They had a default…
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Social Media & Influencer Marketing
How To Drive More Traffic And Conversions From Social Media
Social media is a great way to generate traffic and brand awareness, but it is not easy to convert visitors into leads or generate instant conversions. Social media platforms are tough for marketing inherently because people use them to get entertained and distracted from work. They may not be too willing to think about their business, even if they are…
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Advertising Technology
Whatagraph: Multi-Channel, Real-Time Data Monitoring & Reports For Agencies & Teams
While virtually every sales and martech platform have reporting interfaces, many quite robust, they fall short of providing any kind of comprehensive view of your digital marketing. As marketers, we do try to centralize reporting in Analytics, but even it is often exclusive to activity on your site rather than all of the different channels you are working in. And……
