Google Analytics
Articles Tagged google analytics:
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App: Google Analytics Campaign UTM Querystring Builder
Utilize this tool to build your Google Analytics Campaign URL . The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_id , utm_campaign , utm_source…
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URL Shorteners: How They Work And Why Marketers Should Use Them
URL shorteners are web services that transform long Uniform Resource Locators ( URLs ) into shorter, more manageable versions. They generate a unique, shortened URL that redirects the user to the original, longer URL when clicked or entered into a…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click ( PPC ) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and…
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Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know
Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer's journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution…
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Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization
As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple e-commerce site that didn't confuse or overwhelm their customers. One example of our design testing was…
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Volusion: Create, Sell, and Grow With One Simple Ecommerce Solution
Launching an online store has never been easier—but sustaining one that’s fast, scalable, and conversion-focused is another story. Many entrepreneurs 1mization, payment processing, and SEO management. What’s often missing is a unified platform that blends simplicity with power—one that grows…
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Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023 , standard Universal Analytics ( UA ) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 ( GA4 ). It's critical that you immediately integrate Google Analytics…
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Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools
Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically?…
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Grow: Empower Your Marketing Team With No-Code Business Intelligence
Making data-driven decisions shouldn’t be the privilege of analysts or IT teams—it should be the superpower of every employee. Companies are often hindered by fragmented tools, inaccessible data, and slow, technical bottlenecks that hinder insights when they’re most needed. Grow…
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Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments... you typically need to deploy multiple platforms or apps to manage…
