WordPress is a great platform that is made all the better by how detailed and powerful the standard WordPress dashboard is. You can achieve much, in terms of customizing the way that your site feels and functions, by simply using the tools that WordPress has made available to you as standard. There comes a time in any website owner’s life, however, when you will need to go beyond this functionality. Working with the WordPress .htaccess
Do you know that over 90,000 hacks are attempted each minute on WordPress sites globally? Well, if you own a WordPress-powered website, that stat should worry you. It doesn’t matter if you are running a small-scale business. Hackers don’t discriminate based on the size or importance of the websites. They are only looking for any vulnerability which can be exploited to their advantage. You may be wondering – why do hackers target WordPress sites in
We’ve written, to a great extent, the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved in the simple process of typing in a web page and having that page load for you. Now that half of almost all site traffic is mobile, it’s also imperative to have lightweight, really fast
Sites like ours that have been around for a decade accumulated rank on pages that have sustained incredible traffic over the years. As with most sites, our domain was www.martech.zone. In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures can send the wrong signals to search engines on the importance of your content. If your site had two URLs: https://martech.zone/blog/category/search-engine-optimization/htaccess-folder-redirect-regex OR https://martech.zone/htaccess-folder-redirect-regex Which one would you think has provided the article with higher importance?
Did you know that www is really just a subdomain? It is. And subdomains actually garner their own authority with search engines! While www was commonplace throughout the world wide web, nowadays many companies are dropping it on their core site and just listing their address as http://yourdomain.com. That’s fine, but the problem is that most companies start up their site and you can get to the site with or without the www. If visitors
Friend and fellow Southside Smoosier Jason Bean has a great article on creating URL shortcuts on your site using GoDaddy. For example, if you wanted https://martech.zone/twitter to forward to http://www.twitter.com/douglaskarr. If you don’t host on GoDaddy but host on Apache, you can do this by adding some redirects to your .htaccess file. Here’s how: Redirect 301 /twitter http://www.twitter.com/douglaskarrRedirect 301 /linkedin http://www.linkedin.com/in/douglaskarrRedirect 301 /facebook http://www.facebook.com/home.php?#/profile.php?id=734666071Redirect 301 /youtube http://www.youtube.com/user/douglaskarrRedirect 301 /rss http://feedproxy.google.com/DouglasKarrRedirect 301 /subscribe http://marketingtechblog.list-manage.com/subscribe?u=3564d7b6145ced41a5a27dbd1&id=41191bff78Redirect 301 /mobile
Here’s another email that I love to get, but usually don’t do anything with! This is the Downtown Indianapolis, Amazingly New Email. I stay subscribed because I hope that a new design comes forth – the information to promote downtown Indianapolis is all there, but the design makes the email unreadable and unusable. Here’s why: There’s no main link in the head information to the actual website for Indy Downtown Inc. Maybe that’s an oversight,