IAB
Articles Tagged IAB:
-
How Publishers Can Regain Control with an Ad Server
There’s a subtle collapse underway in digital publishing; we all see it. CPMs feel squeezed, margins are thinner, and the monetization power seems to live in others’ hands. CTV CPMs sold to buyers are anywhere between 10% and 30% cheaper…
-
Two Decades Online: The Evolution of Digital Behavior and the AI Decade to Come
From 2005 to 2025, the digital landscape in North America has grown and matured in ways that go far beyond simple increases in usage. In 2005, the internet was still a significant growth area; by 2015, digital channels had become…
-
The Ultimate Guide to Display Ad Sizes For Desktop and Mobile in 2026
Display ads remain one of the most versatile and effective tools in digital advertising, driving brand awareness and customer engagement across devices. As more people consume content on mobile and desktop, advertisers face the challenge of optimizing ad spend for…
-
The Privacy Sandbox Standoff: A Quest for Sustainable Solutions
The battle over Google's Privacy Sandbox reveals a stark truth: incremental adjustments won't suffice in a privacy-conscious advertising environment. The IAB Tech Lab 's assessment of the technology and Google's retort illuminate the limits of any single approach, underscoring the…
-
Nine Challenges Brand Marketers Face with Generative AI
While GenAI represents enormous opportunity for marketers—including elevating the stature of the function within the C-suite and throughout the organization—there will certainly be landmines to avoid along the journey. As with any transformational technology, capabilities and solutions will continue to…
-
Podcasting Continued its Growth In Popularity in 2023
Podcasting has carved out a significant niche in the digital landscape, emerging as a leading medium for personal expression, storytelling, and education. In the past decade, its popularity has been nothing short of meteoric, capturing the attention of audiences worldwide.…
-
How Do Ads.txt and Ads.cert Prevent Advertising Fraud?
Ad fraud is a significant concern in the world of digital advertising. It occurs when malicious actors engage in various activities to generate false impressions, clicks, or conversions for their financial gain. Ad fraud can lead to wasted advertising budgets,…
-
The State of Podcast Advertising
Podcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the…
-
The Downfall of Data Management Platforms (DMPs)
We're in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say…
-
Understanding and Combating Ad Fraud: A Comprehensive Guide
Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology ( Adtech ). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses…
- 1
- 2