Business Challenges & Opportunities With The COVID-19 Pandemic

For several years, I’ve touted that change is the only constant that marketers should be comfortable with. Changes in technology, mediums, and additional channels all pressured organizations to adjust to the demands of consumers and businesses. In recent years, companies were also being forced to be more transparent and human in their efforts. Consumers and businesses started to do businesses to aligned with their philanthropic and ethical beliefs. Where organizations used to separate their foundations

10 Steps to Managing Crisis Communications

Have you ever had to deal with a crisis relating to your company? Well, you’re not alone. Crisis communications can be overwhelming — from the delayed response as to what you’re supposed to say to all of the social mentions coming in to determining whether or not it is a real crisis. But in the midst of the chaos, it is always important to have a plan. We worked with our social monitoring platform sponsors

2020 CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms

CRM Industry Stats CRM is the fastest growing software marketing (Source) The CRM market size currently has a value of $120 billion (Source)  By 2025, the CRM market has already increased to $82 billion, growing at 12% per year (Source) CRM systems overtook the database management systems (DBMSs) by revenue in late 2017 (Source) The most popular sales tools for businesses include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence (Source) CRM

Checklist: How to Create Content That Is Inclusive

As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers are striving for personalization and engagement, being diverse in our messaging is overlooked far too often. And, by overlooking cultures, genders, sexual preferences, and disabilities… our messages meant to engage can actually marginalize people who aren’t like us. Inclusivity should be a priority in every marketing message. Unfortunately, the

Local SEO: What is a Citation? Citation Building?

A citation is the digital mention of a unique characteristic of your business online. It may include a distinctive brand name or product line, a physical address, or a phone number. It’s not a link.

Social Media Image Dimension Guide for 2020

It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites. They use aggressive image compression that often leaves your images blurry.