• Sales and Marketing TrainingHow To Develop A Unique Value Proposition

    How to Develop A Compelling Unique Value Proposition

    One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day, you’ll find me recording and editing podcasts, writing integration code, implementing third-party solutions, and training my clients. Blah, blah, blah… that’s not why…

  • Marketing InfographicsApple Marketing

    Apple Marketing: 10 Lessons You Can Apply When Promoting Your Business

    My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device – an AppleTV… and then worked with me at a company where we were the first product managers to use MacBook Pros. I’ve been a fan…

  • Marketing InfographicsOnline Video Advertising Statistics and Trends

    Online Video Advertising Statistics And Trends

    While advertising budgets are declining in 2022, there’s one area that continues to skyrocket in popularity – online video advertising. I believe there are several reasons why this is happening: Bandwidth – the expansion and support of high speed internet across both desktops and mobile (cellular).Adoption – virtually every platform has adopted both short and long video formats as part…

  • Search MarketingWhat is SEO?

    What is Search Engine Optimization (SEO) In 2022?

    One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I’m often in conflict with other SEO professionals because they tend to focus on…

  • Content Marketing
    How Much Do Infographics Cost?

    How Much Do Infographics Cost?

    There’s not a week goes by that we don’t have an infographic at each phase of its production at Highbridge. Our strategic team is consistently looking for unique topics that can be utilized within the content marketing strategies of our clients. Our research team collects new secondary research from around the Internet. Our storyteller is writing a story around the…

  • Social Media MarketingWhy Do People Unfollow Brands On Twitter?

    Reasons Why People Unfollow Brands On Twitter

    This may be one of the funniest infographics that Highbridge has done to date. We do a ton of infographics for our clients, but when I read the article at eConsultancy on why folks unfollow on Twitter, I immediately thought it could make for a very entertaining infographic. Our infographic designer delivered beyond our wildest dreams. Are you too noisy…

  • Social Media MarketingBuzz Marketing, Viral Marketing, Word-Of-Mouth Marketing

    Buzz, Viral or Word of Mouth Marketing: What’s the difference?

    Dave Balter, the founder of BzzAgent, defines the differences in Buzz, Viral, and Word of Mouth Marketing. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is the most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between two or more consumers.…

  • Content MarketingWhat is a DAM? What is Digital Asset Managment?

    What Is A Digital Asset Management (DAM) Platform?

    Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloging, storage, retrieval, and distribution of digital assets. Digital photographs, animations, videos, and music exemplify the target areas of media asset management (a sub-category of DAM). What Is Digital Asset Management? Digital asset management DAM is the practice of administering, organizing, and distributing media files. DAM…

  • Search Marketing
    What is a Backlinking Strategy?

    What Is Backlinking? How to Produce Quality Backlinks Without Putting Your Domain At Risk

    When I hear someone mention the word backlink as part of an overall digital marketing strategy, I tend to cringe. I’ll explain why through this post but want to begin with some history. At one time, search engines used to be large directories that were primarily constructed and ordered much like a directory. Google’s Pagerank Algorithm changed the landscape of…